Thu.Mar 11, 2021

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How Competitive Intelligence defines your chance of winning a tender

Octopus

How Competitive Intelligence defines your chance of winning a tender Here we offer our thoughts on how Competitive Intelligence defines your chance of winning a tender or. The post How Competitive Intelligence defines your chance of winning a tender appeared first on Octopus Competitive Intelligence.

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Pearl Milling Company Brings Aunt Jemima Into 21st Century

Netbasequid

As more brands focus on inclusivity and diversity, imagery and logos rooted in hurtful histories are slowly being replaced. And a recent addition to this list is the Pearl Milling Company, as it transitions away from its Aunt Jemima brand and into the 21st Century. Consumer and Market Intelligence will help us explore this subject, including: Ways popular and beloved brands face up to accusations.

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How to Select Meaningful B2B SEO Keywords

Moz

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly.

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Top 5 Daily Activities Checklist for Inbound Marketing Success

Weidert Group

If you’ve committed to inbound marketing, you know it’s a commitment to action — and you understand that the day-to-day marketing activities supporting your inbound program have a direct impact on the quality and quantity of your marketing and sales leads. So, you’ve done the research, learned about your buyer personas , and used the insights to create your optimized website, blog, and relevant content pieces.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Is Big Data Transforming the Sales Industry?

Dataversity

Click to learn more about author Ciaran Hourican. The term “big data” has become widespread within the digital community, referring to everything from predicting long-term weather forecasts to appreciating the ways in which a vaccine is able to thwart a potentially serious virus. Of course, data has also become important within the world of sales. […].

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A tale of three airlines: How JetBlue, United and Delta braved through their worst year

Pathmatics

The commercial aviation industry is attempting to make a comeback from its pandemic-induced fallout. Despite favorable tailwinds, the road to recovery will almost certainly drag into 2021 and beyond.

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Insights Portal – Deeper Industry and Market Knowledge to Improve Your Business

M Brain

The post Insights Portal – Deeper Industry and Market Knowledge to Improve Your Business appeared first on M-Brain Market & Media Intelligence Solutions.

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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

“If a tree falls in a forest and no one is around to hear it, does it make a sound?” Replace tree with content and replace woods with page one of search and that’s your modern philosophical question. Except the answer is no, no it doesn’t make a sound. . But today is your lucky day. You are about to get an exclusive rundown of my most successful SEO content techniques that will actually allow your content to make noise on the internet.

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