Crayon
JANUARY 28, 2021
At this point, you’ve got a strong grasp on competitive intelligence (CI). You know what it is, why it’s important, and how to gather it. If you’re really on your game, you might even be proficient in the analysis of competitive intelligence. That’s awesome. But, as you know, manually gathering and analyzing intel requires a substantial time investment — an investment you’d eventually like to get a return on.
Smart Data Collective
JANUARY 28, 2021
The construction and civil engineering sector is one of the largest industries in the world. According to research from McKinsey, it contributes about $10 trillion to the economy. One of the reasons that the industry is growing so quickly is that it is investing heavily in big data and artificial intelligence and other innovative forms of technology.
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Zoominfo
JANUARY 28, 2021
As the timeline until “return to normal” drags into 2021, companies will continue to move more functions — including web conferencing, payroll systems, and e-signatures — online. However, it’s Zoom video conferencing that leads the charge when compared to all other technologies in these categories. This post is part of ZoomInfo’s Annual Report series.
Smart Data Collective
JANUARY 28, 2021
The construction and civil engineering sector is one of the largest industries in the world. According to research from McKinsey, it contributes about $10 trillion to the economy. One of the reasons that the industry is growing so quickly is that it is investing heavily in big data and artificial intelligence and other innovative forms of technology.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
JANUARY 28, 2021
Is it possible to replicate the infectious energy of the sales floor at the end of a quarter in a virtual world? That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams. The last day of the year is especially exciting as sales leaders race to the finish line to blow through their annual quotas.
Primary Intelligence
JANUARY 28, 2021
You’ve held focus groups. You’ve conducted surveys. You’ve analyzed customer interactions and coached your sales team on all the latest and greatest closing techniques. Yet, your sales and revenue remain flat. Frustrated, you continue doing what you’ve always done because, well, what else are you going to do? As a small or medium-sized business, there doesn’t seem to be an answer besides spending an inordinate amount of money on customer experience analysis.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Tinuiti
JANUARY 28, 2021
Have you ever felt in the dark when it comes to understanding the real impact of your marketing dollars across multiple channels?
Primary Intelligence
JANUARY 28, 2021
You’ve held focus groups. You’ve conducted surveys. You’ve analyzed customer interactions and coached your sales team on all the latest and greatest closing techniques. Yet, your sales and revenue remain flat. Frustrated, you continue doing what you’ve always done because, well, what else are you going to do? As a small or medium-sized business, there doesn’t seem to be an answer besides spending an inordinate amount of money on customer experience analysis.
Netbasequid
JANUARY 28, 2021
The world is on fire for everything Korean right now, and the trend continues its upward trajectory. And the fascination hasn’t gone unnoticed by brands using consumer and market intelligence to stay hip to emerging trends. Shake Shack is one such brand that is channeling consumers’ K-pop love – and it’s leveraging the phenomenon to bring some unique contention to the ongoing chicken wars, while making the most its consumer market research.
Evalueserve
JANUARY 28, 2021
Market Intelligence can be a daunting task to start for a business—it takes a lot of time to complete all the necessary research before even getting down to the analysis and implementation. That’s why we want to break Market Intelligence down into 5 easy steps for you. By the end of reading this blog, you should be ready to implement Market Intelligence into your 2021 business plan. .
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Weidert Group
JANUARY 28, 2021
Remember all those marketing plans you made for 2020 and your strategies that were painstakingly crafted to catapult your company to a new stratosphere of sales and marketing success? That was before lockdowns, record unemployment, a zig-zag stock market, limping economy, and millions living in social isolation. The pandemic disrupted every industry, and forced every marketer to pivot in stride.
Acoustic
JANUARY 28, 2021
Acoustic recently hosted a Mobile Trends 2021 webinar sharing considerations for marketers regarding how to maximize impact from first and third-party mobile apps. We highlighted major examples of mobile engagement across retail, banking, insurance, and healthcare throughout the discussion. The innovations we showcased come from many regions of the worlds—from the U.S. and the U.K. to the UAE, India, and Australia.
Moz
JANUARY 28, 2021
Posted by amandamilligan If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research and then pitching that research to writers. But the promotion of your work is probably the trickiest part, and a lot of it comes down to the pitch email you send to a writer. To make this task a bit less daunting, in this episode of Whiteboard Friday, Amanda Milligan of Fractl walks you through a real pitch email that resulted in coverage of one of
Dataversity
JANUARY 28, 2021
Click to learn more about author Joan Fabregat-Serra. It has been ten years since Pentaho Chief Technology Officer James Dixon coined the term “data lake.” The term and its underlying technology have been thriving more than ever. While data warehouse (DWH) systems have had longer existence and recognition, the data industry has embraced the more […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Mind Shifts
JANUARY 28, 2021
Why do dumb things happen to smart companies? After 25 years of strategy consulting, I would like to suggest some of the following reasons: Companies repeat mistakes. Work gets duplicated. Customer relations are strained. Good ideas don’t get shared. Competition is around price. Not keeping up with market leaders or innovators. Dependence on a few key individuals.
Dataversity
JANUARY 28, 2021
Click to learn more about author Jay Ryerse. Since working remotely became the norm last year, organizations have been sharing and storing even more private data online than ever before. While IT teams have been working tirelessly to keep that data secure, cybercriminals have been working just as hard to undo that security. With rising […]. The post Data Privacy Day 2021: Tech Experts Provide Tips to Stay Safe appeared first on DATAVERSITY.
Pathmatics
JANUARY 28, 2021
Want to see how much your competitor’s spend on Instagram ads? Boy, wouldn’t that be nice, right?
SCIP
JANUARY 28, 2021
ETHICS. TRAINING. KEY TOPICS. UPCOMING EVENTS. OBJECTIVE : SCIP's Cam Mackey will share updates on our member programs and get feedback from attendees on some potential new services. Jan. 29 | 11am Eastern (free to members). LEARN MORE. OBJECTIVE : Allow participants to use Opportunity Thinking? (used by PepsiCo, Harley-Davidson, etc.) and Future-Proofing to define trends, identify growth opportunities, develop "scary and fairy tales" and develop action plans.?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Thinknum
JANUARY 28, 2021
Product Updates Fulltext Search With our new Fulltext Search feature, you can search for a word or phrase through hundreds of thousands of SEC filings and corporate websites. It’s a great way to learn how managers view the impact of current affairs on their businesses, and much more. Our Reddit Mentions dataset is now live! Due to high demand, Thinknum's Reddit Mentions dataset is now live.
Smart Data Collective
JANUARY 28, 2021
Cybercrime is at an all-time high. Around 30,000 websites are hacked every day and 64% of businesses have been victims of a cyberattack. This means that businesses need to take stronger precautions to protect against data breaches these days. Data security and, more generally, cybersecurity constitutes one of the most pressing digital issues for modern businesses and is, in many ways, the other, less positive side of digitization.
Alexa
JANUARY 28, 2021
Customers and prospects want fast, responsive conversations. They also want to feel like they’re having a personalized interaction with brands. Conversational apps are one way to deliver what customers and future customers want. According to Hubtype , conversational apps cut down goal completion time for users by 40% and increase the completed number of goals by 25%.
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