Tue.May 25, 2021

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3 Competitive Analysis Frameworks to Try in 2021

Crayon

Competitive analysis frameworks are indispensable for anyone who wants to extract meaning from intel and inspire action across their organization. When we talk about competitive intelligence, we’re talking about a three-step process: track, analyze, act. Track, of course, refers to the collection of data : Competitor X launched a new product, Competitor Y parted ways with their sales leader, etc.

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Knowledge360? Announces Launch of New Features for Data Collection, Visualizations, Reporting and More

Cipher

Cipher is excited to announce the launch of a series of innovative new features on the Knowledge360? platform. We’re always striving to make Knowledge360 better, and we’re confident these new features will unlock new levels of value for users.

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Make These Three AI Marketing Mistakes at Your Peril

Smart Data Collective

Artificial intelligence is dramatically altering the future of business as we know it. A growing number of companies are finding that AI is helping them reach more customers through more targeted advertisements and data-driven customer engagement strategies. How much are companies investing in AI marketing strategies? One study found that 51% of major ecommerce companies are investing in AI to automate their marketing channels.

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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Imagine if, 30 years from now, business leaders are still scratching their heads about how to use artificial intelligence. It’s nearly impossible to believe that will be true. Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to bo

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Organizations Use Robotic Polishing for AI-Driven Manufacturing

Smart Data Collective

A number of manufacturers have started using artificial intelligence more than ever. They have found that AI is a vital component of their operations, so it cannot be overlooked. ResearchandMarkets.com projects that the market for AI in manufacturing will be worth $16.7 billion by 2026. One of the many awesome things about AI is that it can help streamline the manufacturing process.

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5 Ways Advanced Data Can Help Improve eCommerce Conversions

Intelligence Node

Data is the new gold! Gone are the days when you had a small store on the corner of a street where all the customers in the neighborhood came to do their shopping. You knew each and every one of them. You had personal relationships with them, knew their likes and dislikes, their preferences, and […]. The post 5 Ways Advanced Data Can Help Improve eCommerce Conversions appeared first on Blog.

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More Trending

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Fraud Investigations Made Easier With Good Tactics and OSINT Tools

ArchIntel

ArchIntel™ -. The proper application of open-source intelligence can be a real boon for those engaged in fraud detection through online manual investigation. An article on SEON’s website on Friday said such information gathering expeditions can be quite useful in verifying a sign-up, to accept a transaction, or for credit checks conducted to boost online lender fraud prevention rates.

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Best Text Analysis Software: How to Choose the Right Platform

Netbasequid

It seems consumers are mystical beings at times, with behaviors that make no sense. However, with the right text analysis software, your brand will have the key to unlock consumer wants, desires, needs and feelings. And if you’re not sure what text analysis software is, hang on as we will define it and focus on these major points: What text analysis software is and why your company should care about it.

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OSINT Resources for Legal, Literature and Medical Information

ArchIntel

ArchIntel™ -. The Hetherington Group has recommended three new open-source intelligence resources in its latest article for the “ Timely Tips for the OSINT Pro ” series. The trio of OSINT resources hosts content on legal documents, literature and medical information. First up on the list is the Law Library of Congress, which, according to its website, is the largest legal collection in the world.

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The Benefits of Document Management Systems for Your Data

Dataversity

Modern document management systems offer professionals a host of unique features and have truly begun to revolutionize the office environment. The post The Benefits of Document Management Systems for Your Data appeared first on DATAVERSITY.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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The Washington Post Seeks Senior Product Marketing Manager

ArchIntel

ArchIntel™ -. The Washington Post is recruiting a senior product marketing manager, for placement in its offices in Chicago, Illinois. The company said that it is on the hunt for a highly motivated, self-starting individual to tell the story of its products to both marketing and digital teams across its enterprise brand as well as in media and entertainment verticals.

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Who are the World’s Most Trusted Brands and Why? (Updated for 2021)

Infegy

Many of you out there may wonder: “is my company trusted?” In fact, it’s a question that leads many of our client partners to look into our social listening platform to find out. It’s a critical question because if people trust your brand, they will buy it. But not just that. They will buy it again. They may even become brand advocates or super fans.

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OpenText Seeking Senior Product Marketing Manager

ArchIntel

ArchIntel™ -. Information management solutions company OpenText is looking to hire a senior manager of product marketing who will help expand the company’s product presence with small and medium businesses. In the role, the senior manager will heavily use market and competitive analysis and drive the go-to-market strategy in partnership with other leaders and team members.

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Visually Stunning Manufacturing Brands & Content: 4 Examples

Weidert Group

People love striking visuals. And although manufacturing companies traditionally brand themselves as solid and subdued, visuals in the B2B world can be a differentiator. In fact, visuals should be looked at as a critical tactic in boosting any company’s online presence. Science backs me up on this one. The human eye processes visuals 60,000 TIMES faster than text.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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8 Tips for Finding and Hiring the Right SEO Provider

Moz

Before you hire a company for your SEO needs, check out these must-know tips including where to find the right provider, what questions to ask, and more.

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Want to Know Your Business Future? Get Auto Insights!

Elegant BI

Read the Tea Leaves For Business Results with Key Influencers and Auto Insights! Even if your business results are on target, even if you feel you have a good handle on how to run the business and what your customers want, there is always room for improvement, and the issues that arise can often come out of nowhere. Even the best business managers cannot anticipate and see how every detail of the business might come together to create a challenge OR an opportunity.

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How To Connect Qlik NPrinting To Qlik Sense Apps

John Daniel Associates

If you want Qlik Sense objects in your reports, you must connect your Qlik NPrinting installation to one or more Qlik Sense apps. In this post, we show you how to do just that. Requirements: Qlik Sense 2.3 or later Qlik NPrinting 17.2.1 or later. It’s also important to note that the Qlik NPrinting Engine service account must be a Windows domain user.

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New training options

SCIP

TRAINING & CERTIFICATION. Upcoming training & certification through SCIP. Over 1,000 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 out of 5. Our next several courses are all about turbocharging the effectiveness of your competitive intelligence work.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Consumer Reps: Insurers Use ‘Bad Faith’ On Underwriting Definitions

Wink Intel

Several consumer groups are accusing life insurers of obstructing an effort by state insurance regulators to establish guidelines for accelerated underwriting. The National Association of Insurance Commissioners’ working groups are charged with establishing the “data elements” and “definitions” to be used in accelerated underwriting.

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Long Tail Keywords: A 2021 Guide to Finding, Identifying, and Using Them for Better SEO

SpyFu

You could optimize for a high-traffic short tail keyword like “best pancake recipes” and hope he finds your page in this crowded and competitive search engine results page (SERP). Or you could create a hyper-targeted page aimed at the 80 people each month who search for the specific long tail keyword “the best gluten free blueberry pancake recipe.” But what if there was a third option?

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American Equity to Name New Chief Financial Officer

Wink Intel

WEST DES MOINES, Iowa–( BUSINESS WIRE )–American Equity Investment Life Holding Company (NYSE: AEL) announced today that Chief Executive Officer Anant Bhalla is taking on additional responsibilities as interim Chief Financial Officer. Ted Johnson will no longer serve as Chief Financial Officer effective today and will work on an orderly transition until later in 2021, when he will exit the company.

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Competitive Intelligence Spotlight: Abhishek Shulka

Evalueserve

Hello Abhishek, it is great speaking with you today. Before we jump into the questions, could you please tell us a bit about your background? As an Associate Vice President at Evalueserve , I lead the research and advisory practice focused on the energy and natural resources sector. I am primarily responsible for overseeing problem identification and solution roadmap development for our clients.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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John Hancock Adds Variable Universal Life Product: Life Moves

Wink Intel

John Hancock has a introduced a variable universal life insurance policy, Protection VUL. The policy can provide guaranteed death benefits up to age 100. A purchaser can combine the policy with long-term care and critical illness benefits riders. Click HERE to read the full story via ThinkAdvisor. The post John Hancock Adds Variable Universal Life Product: Life Moves appeared first on Wink.

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Indexed Life Sales Back On The Uptick In 4Q

Wink Intel

Indexed life sales were back on the uptick in the fourth quarter 2020 while the death knell sounded for traditional universal life insurance. That was the word as Wink, Inc. released the fourth quarter, 2020 life sales results in its 94 th edition of Wink’s Sales & Market Report. Wink’s Sales & Market Report. Non-variable universal life sales for the fourth quarter were $740.0 million; up 18.4% when compared to the previous quarter and down 31.2% as compared to the same period last ye

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AFG’s annuity business sale gets regulatory nod

Wink Intel

The Ohio Department of Insurance has approved American Financial Group’s previously announced sale of certain annuity businesses. The deal consists of Great American Life Insurance Company and its two insurance subsidiaries, Annuity Investors Life Insurance Company and Manhattan National Life Insurance Company. Click HERE to read the full story via Reinsurance News.

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Sales Contests Likely Losers Under DOL Rule

Wink Intel

Navigating sales incentives will be among the toughest parts of abiding by the Department of Labor’s investment advice rule. That is one of the tricky aspects identified by a panel discussing “Prohibited Transaction Exemption 2020-02: Registered Broker Dealer Compliance Considerations” presented by LIMRA, LOMA and SRI on Wednesday. Panelist Fred Reish, an ERISA expert with Drinker Biddle, said sales contests will be particularly difficult for broker-dealers to sustain under the DOL’s prohibited

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Americans are Looking for Bitcoin Life Insurance

Wink Intel

Almost half of current life insurance and annuity owners already hold digital assets, and they now looking for their insurance carrier to provide more direct and indirect cryptocurrency exposure through insurance products, according to the new survey released by NYDIG, a technology and financial services firm dedicated to Bitcoin. Click HERE to read the full story via YAHOO!

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