Tue.Mar 21, 2023

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Find Your Perfect Competitive Intelligence Partner:Crayon Launches CI Partner Directory

Crayon

Competitive Intelligence professionals and product marketing leaders know the struggle of being resource-constrained. Product marketing in particular often owns competitive intelligence (and all that goes with it) but can’t dedicate head count to this critical, strategic area of the business. While there’s automation that can help (ahem, Crayon’s software platform ), there’s also lots of resources available and at the ready — consultants who specialize in win/loss interviews and analysis or orga

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Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards

Tinuiti

Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti, the largest independent performance marketing firm in the U.S.

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2023 Domo Ovation Award Finalists

Domo

The 2023 Domo Ovation Awards finalists are here. The winners are due to be announced On March 28th and we at Domo on Data wanted to celebrate the great work that has been achieved this year utilizing Domo. Categories for the Awards this year included : Adoption Advocate Best Domo Everywhere Application Business Impact Community Member of the Year Data Impact Executive of the Year Most Innovative Application Most Novel Application Overall Excellence Positive Impact Rookie of the Year Below is a s

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Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards

Tinuiti

Award Tinuiti Wins Two 2022 Microsoft Advertising Partner Awards Mar 21 2023 Tinuiti Takes Home Microsoft Advertising Channel Partner of the Year and Microsoft Advertising Client Partnership of the Year NEW YORK, NY – March 21, 2023 – Tinuiti , the largest independent performance marketing firm in the U.S., today announced it has won two Microsoft Advertising Partner Awards — the Growth Media Division has won the Microsoft Advertising Channel Partner of the Year, and the Search/Shoppable Media

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Wink, Inc. Releases 4th Quarter, 2022 Deferred Annuity Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE VARIABLE ANNUITY SALES SLUMP TO LOWEST LEVEL IN 25+ YEARS Wink, Inc. Releases 4 th Quarter, 2022 Deferred Annuity Sales Results Des Moines, Iowa. March 16 th , 2023 – Wink’s Sales & Market Report , the insurance industry’s #1 resource for annuity sales data since 1997, released its 102 nd edition report for 4 th Quarter, 2022.

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6 Steps to Nailing SEO Outreach

SpyFu

Improving your SEO helps you get more traffic, acquire more customers, and grow your business faster. But, you can’t improve your SEO passively. You need to put in real effort to improve your website fundamentals, create content, and build backlinks to your key pages. In this guide, we’ll show you why you need to be running SEO outreach campaigns, and the key steps involved in running a successful campaign.

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Supply Chain Fragility or Agility? 3 Ways to Build Resilience During Disruption

IBI

Reading Time: 3 minutes Global supply chain disruptions continue to plague enterprises around the world. Based on projections by the World Bank , the US National Intelligence Council , and McKinsey , the disruptions we’ve seen, like shortages, delays, and logistic breakdowns, will continue and grow more volatile. However, not all companies are struggling—some are turning their supply chain fragility into competitive agility.

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Understanding The Value Of Column Charts With Examples & Templates 

Datapine Blog

Table of Contents 1) What Are Column Charts & Graphs? 2) Pros & Cons Of Column Charts 3) When To Use A Column Graph 4) Types Of Column Charts 5) Column Graphs & Charts Best Practices 6) Column Chart Examples Data visualization has been a part of our lives for many many years now. Even if you don’t work with data in your day-to-day job, you have most likely encountered graphs and charts at some point in your life.

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“Shift Left” Isn’t What You Expected  

Dataversity

Let’s address the elephant in the room – “shift left” hasn’t had the impact on our software security as many of us expected it to have. While it does have much merit and has influenced security in an indispensable way, I argue that “shift left” should be viewed as a tactic in a larger management […] The post “Shift Left” Isn’t What You Expected appeared first on DATAVERSITY.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How To Empower and Retain Your Top Sales Talent

Kompyte

A great sales rep is like the baking soda in your favorite chocolate cake…without them in the mix, everything just falls flat!

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Big U.S. Life Insurers Have $1.7B Invested in Banks in News: Wells Fargo Analysts

Wink Intel

Seventeen big U.S. life insurers have a total of about $650 million of their $162 billion in statutory surplus invested in the bonds of Silicon Valley Bank and Signature Bank of New York, and about $1 billion invested in the bonds of three other regional regional banks that are facing investor skepticism, according to Elyse Greenspan and other analysts at Wells Fargo Securities.

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Top 5 RevOps Challenges and How to Solve Them

Zoominfo

From increasing competition to unpredictable markets, revenue operations leaders face new hurdles seemingly every day. Those rapidly evolving challenges are only exacerbated by a long-standing problem among sales and marketing teams: misalignment. Limited automation means many RevOps tasks are still done manually. Inaccurate data means leads aren’t routed properly to sales.

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Derivatives Collateral Calls Could Affect Life and Annuity Issuers: Moody’s

Wink Intel

Hedging programs that usually protect life insurers against big changes in stock prices and interest rates could sometimes add stress, by forcing the insurers to add cash, according to analysts at Moody’s Investors Service. Manoj Jethani and other Moody’s analysts talk about the concern — calls to add collateral for derivatives arrangements — in a look at how the forces that led to the failure of Silicon Valley Bank and Signature Bank, and the effects of those failures, might affect life insuran

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The Top 12 Annuity Issuers of 2022: NAIC

Wink Intel

U.S. insurers generated more than $380 billion in annuity payments of all kinds in 2022, up from $325 billion in 2021, according to the National Association of Insurance Commissioners. For a look at the top 12 writers for 2022, see the gallery above. The Data The NAIC is a group for state insurance regulators. It takes in insurers’ annual reports, and it compiles revenue ranking summary data to help members identify the top insurers and detect high levels of market concentration.

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How Tech Is Breathing New Life Into Life Insurance

Wink Intel

The life insurance industry offers more than just policies: Carriers also strive to provide their customers with comfort, stability, and peace of mind. When someone buys life insurance, they do so trusting that the insurer will be present and involved in fulfilling the promise of the policy by distributing the money responsibly. Click HERE to read the full story via ThinkAdvisor The post How Tech Is Breathing New Life Into Life Insurance appeared first on Wink.

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In Force Data Solutions from MIB Provide Unique Insights to the Life Insurance Industry

Wink Intel

BRAINTREE, Mass. , March 16, 2023 /PRNewswire/ — MIB , the life insurance industry’s most trusted and secure partner for data-driven insights and digital services announced the launch of a new suite of solutions that leverage a unique database consisting of in force and pending application data as well as terminated policy data to provide new critical insights to the industry.

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Northwestern Mutual Recognized by Forbes as one of America’s Best Large Employers

Wink Intel

MILWAUKEE , March 15, 2023 /PRNewswire/ — Northwestern Mutual, a leading financial services company, announced today that it was selected by Forbes as one of America’s Best Large Employers. This honor – the latest in a series of awards and accolades recognizing Northwestern Mutual’s exceptional culture and workplace – was based on a national survey of employees who rated companies on salary, development potential, image and other key factors. “Northwestern Mutual tak

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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American Equity Announces $200 Million Accelerated Share Repurchase Agreement

Wink Intel

WEST DES MOINES, Iowa–( BUSINESS WIRE )–American Equity Investment Life Holding Company (“American Equity”) (NYSE: AEL), a leading issuer of fixed index annuities (FIAs), today announced that it has entered into an accelerated share repurchase agreement (“ASR”) with JP Morgan to repurchase $200 million of American Equity common stock. The accelerated share repurchase reflects the Company’s continued progress on its growth strategy, the strength of its balance sheet, and the opportuni

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Best’s Special Report: Credit Rating Upgrades Exceed Downgrades for U.S. Life/Health Insurers in 2022; Under Review Ratings Fall

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )–Credit Rating (rating) upgrades and downgrades remained relatively flat in 2022 in the U.S. life/health insurance industry as compared with the previous year, with a slight increase in upgrades, However, according to a new AM Best special report, the number of ratings under review dropped significantly. The Best’s Special Report , titled, “Rating Actions Decline, Upgrades Exceed Downgrades for L/H Insurers in 2022” states that the life/annuity and

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New York Life Announces Strong 2022 Financial Results Underscoring Company’s Robust Strength and Stability

Wink Intel

NEW YORK–( BUSINESS WIRE )–New York Life, America’s largest 1 mutual life insurer, today announced strong financial results for 2022 that underscore the power of the company’s differentiated business model and its significant contributions to New York Life’s enduring financial strength. The company’s top-line growth was driven by a new record in annuity sales, making New York Life the industry leader in retail annuity sales for 2022 2.

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Best’s Commentary: SVB Collapse Highlights Critical Lessons for Insurance Industry

Wink Intel

OLDWICK, N.J.–( BUSINESS WIRE )–Despite U.S. insurance companies’ minimal exposure to bonds issued by the now-shuttered Silicon Valley Bank (SVB), the failure highlights for insurers the importance of managing enterprise, asset-liability and liquidity risks, according to an AM Best commentary. The Best’s Commentary , “SVB Collapse Highlights Critical Lessons for the Insurance Industry,” states that just eight U.S. insurers have bond exposures greater than 2% of their capital and s

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Principal® Survey Identifies Leading Disruptors of Retirement Industry By 2030

Wink Intel

DES MOINES, Iowa–( BUSINESS WIRE )–A new survey from Principal Financial Group ® identifies the leading disruptors to the retirement industry that employers and financial professionals believe will reshape plans, services, and solutions by 2030. An aging workforce, Generation Z, the growing demand for personalized investment advice, and financial wellness are top of mind for more than 250 plan sponsors and 200 financial professionals that responded to the Principal ® Future of Ret

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Nationwide and Fidelity Investments® establish new distribution relationship

Wink Intel

Nationwide and Fidelity Investments ® are launching a new product for those seeking stability in volatile markets while providing Nationwide access to Fidelity’s network of financial professionals, available through the Fidelity Insurance Network. With approximately 3,400 financial professionals, Fidelity serves its customers through 12 regional sites across the globe and more than 200 Investor Centers.

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Rising Rates Push Sales of Individual Deferred Annuities Higher: Wink

Wink Intel

Soaring interest rates might complicate the lives of life insurance company risk managers, but they were great for individual fixed annuity sales in the fourth quarter of 2022. Overall sales of all types of deferred contracts increased 30% between the fourth quarter of 2021 and the latest quarter, to $79 billion, according to new issuer survey data from Wink.

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MassMutual’s Stable Voyage Was Quarter’s Top Fixed-Rate Annuity

Wink Intel

The product helped make the Springfield, Mass.-based carrier the top fixed-rate annuity seller over the period with a market share of 16%, Wink’s Sales & Market Report said. Athene was second, followed by New York Life , Corebridge Financial and Brighthouse Financial , Wink reported in its quarterly survey of the industry… Click HERE to read Wink’s news release.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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VA sales slump to lowest level in 25+ years, Wink Inc. reports

Wink Intel

Wink Inc. reported deferred annuity sales in both the fourth quarter, and in all of 2022, were the greatest they have been since Wink began tracking sales of the product in 2015. It is likely the greatest sales have ever been for deferred annuities. Total fourth quarter sales for all deferred annuities were $79.3 billion; sales were up 9.4% when compared to the previous quarter and increased 30.1% when compared to the same period last year, according to Wink’s Sales and Market Report.

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Annuity Primary Product Objective?

Wink Intel

I am thinking of taking every annuity in the AnnuitySpecs database, and assigning a “Primary Product Objective” to it. This is because of the industry’s recent trend of classifying annuities as being either for “accumulation” or “income.” That said, I do not want to overlook anything. So, I need to hear from my marketers!!