Fri.Jul 14, 2023

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Should you build or buy generative AI?

CIO

Whether it’s text, images, video or, more likely, a combination of multiple models and services, taking advantage of generative AI is a ‘when, not if’ question for organizations. Since the release of ChatGPT last November, interest in generative AI has skyrocketed. It’s already showing up in the top 20 shadow IT SaaS apps tracked by Productiv for business users and developers alike.

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Amazon Prime Day 2023: Results, Insights & Tips for Sellers

Tinuiti

[This post was authored by Emily Sullivan and Shannon Mullery, Content Specialists at Tinuiti] Prime Day ran on July 11 and July 12 this year, with the shopping event continuing to grow in popularity and scale. The retail holiday has maintained its singular Prime Day name, despite expanding into what is now a 2-day event.

Retail 189
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Top 5 Features your ITSM Solution Should Have

CIO

Efficiently managing IT services is crucial for businesses of all sizes to remain competitive and meet user expectations. To guide technology leaders in making informed decisions about IT service management (ITSM) solutions, this article reveals the top five functionalities you need to deliver exceptional service to end-users. Throughout our time matching organizations with IT software that works for them , we have found some core essential features that appear necessary across most companies.

Knowledge 564
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Snowflake Summit: How Capital One Uses ZoomInfo to Modernize its GTM

Zoominfo

When your business is serving the incredibly diverse array of mid-market companies in the U.S., amassing a supply of reliable data can become a seemingly endless game of cat and mouse. The information you need for effective go-to-market is out there. But the challenge is chasing down the data — company size, revenue, location, industry and more — across a mishmash of state and local sources.

Capital 130
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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8 Tips to Write a Persuasive Email

mention

Do you want to learn how to write persuasive marketing emails? If so, you’re in the right place! Email marketing is a great way to stay in touch with your target audience. Business leaders across all industries use email to improve sales, engagement, and customer satisfaction. There are many reasons email works so well, with the main reason being 96% of people who visit your website are not ready to make a purchase.

Profiling 130

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What is change management? A guide to organizational transformation

CIO

What is the main purpose of change management? In modern IT, change management has many different guises. Project managers view change management as the process used to obtain approval for changes to the scope, timeline, or budget of a project. Infrastructure professionals consider change management to be the process for approving, testing, and installing a new piece of equipment, a cloud instance, or a new release of an application.

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9 Competitive Intelligence Tools to Trial in 2023 (Free & Paid)

Alpha Sense BI

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages. It empowers you to capitalize on new opportunities, see emerging risks before they become threats, and make informed decisions at every turn.

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Online Appears to be Overly Optimistic About the Threads App

Netbasequid

As Instagram burst on the scene with the latest Twitter competitor, Threads, sentiment has been overwhelmingly positive. But much of that initial energy may be subsiding. Will Threads stand the test of time and succeed where others have failed? Let’s take a look! How does online feel about this new social channel addition? Things started out overwhelmingly positive, but Threads App sentiment has subsided since then.

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Data Governance Best Practices for Your Business

Dataversity

Data Governance is a strategic approach to managing, protecting, and using a firm’s data assets. It encompasses processes, policies, strategies, and tools that govern how a firm collects, stores, accesses, and leverages data. With Data Governance best practices, a firm can ensure data integrity, mitigate associated risks and challenges, and improve Data Quality.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Supercharge Your GoodData Dashboards: Harnessing Plugins for Custom Visualizations and Beyond

GoodData

Unlock the power of custom visualizations with GoodData Dashboard Plugins. Enhance your data analysis and decision-making with unique features.

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Generative AI and Semantic Compliance

Dataversity

Only CPT and its peers know how many statements have been made based on results from generative AI. But there are loads of them. My background as a data modeler over many years makes me shiver a little bit, because what the friendly AI helpers help us produce is subjected to cognitive processes, where we, the readers, process […] The post Generative AI and Semantic Compliance appeared first on DATAVERSITY.

IT 52
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How Avnet accelerates its product design process

CIO

As a 2023 CIO100 winner , Avnet Inc., the Arizona-based electronic component distributor, has distinguished itself with groundbreaking projects that leverage established and emerging tech to up productivity and efficiency, and to generally do things differently. Avnet’s Design Hub is one example. According to Max Chan, the company’s CIO, the supply chain and supply chain management has come into stark focus in recent years.

IT 463
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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention. For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever.

Marketing 130
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Amazon Prime Day 2023: Results, Insights & Tips for Sellers

Tinuiti

Amazon Amazon Prime Day 2023: Results, Insights & Tips for Sellers By Tinuiti Team Jul 14 2023 [This post was authored by Emily Sullivan and Shannon Mullery, Content Specialists at Tinuiti] Prime Day ran on July 11 and July 12 this year, with the shopping event continuing to grow in popularity and scale. The retail holiday has maintained its singular Prime Day name, despite expanding into what is now a 2-day event.

Retail 130
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Using Generative AI for Earnings Analysis

Alpha Sense BI

The time is upon us: earnings season. “Time is money” is never quite as true as during these first few weeks following the close of a quarter, when the world’s financial analysts, investors, IROs, and business leaders are tasked with analyzing the performance of their portfolios, peer sets, or clients. Earnings calls offer unmatched insight into what company leadership is prioritizing, where certain business units are underperforming, and what analysts think are the most important topics to gr