Wed.Apr 07, 2021

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8 Free Market Research Tools & Resources for 2021

Crayon

Conducting market research is never an easy task — it presents challenges to businesses of all shapes and sizes. With that being said, those with large budgets do enjoy certain advantages. When you have access to an endless array of top-tier tools and resources, you can uncover strategy-changing insights with relative ease. Does that mean businesses with small (or non-existent) budgets are out of luck?

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The Sales Leader's Guide to Competitive Intelligence

Cipher

Sales is an inherently competitive function. You and your rivals are battling for every potential sale. When a customer chooses to go with you and not the company across the street, that’s a victory for your sales strategy.

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How Competitive Intelligence and Corporate Investigations prevented a lousy investment

Octopus

How Competitive Intelligence and Corporate Investigations prevented a lousy investment This article explains how Competitive Intelligence and Corporate Investigations prevented a lousy investment. Our investigations showed how an investment opportunity. The post How Competitive Intelligence and Corporate Investigations prevented a lousy investment appeared first on Octopus Competitive Intelligence.

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Use AI to Expand the Reach of Your New Podcast

Smart Data Collective

Artificial intelligence has made marketing a lot easier. Savvy marketers are using AI technology to expand their reach through digital media. One of the ways that marketers can use AI to get more sales and exposure is through podcasts. AI has made it easier to optimize their podcast marketing strategies, which can be beneficial in numerous ways. How AI is Invaluable for Growing New Podcasts.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Navigating the Changing CPG Retail Landscape – Challenges, Trends, & Best Practices

Intelligence Node

Table of Contents Introduction: Adapting to the ‘New Normal’ of the CPG Industry 5 Key CPG eCommerce Challenges Top CPG Trends In The New Age Retail Economy Best Practices to Win the Evolving Online CPG Market Conclusion: The Way Forward is Digital There is not one industry or business that wasn’t impacted by the pandemic […]. The post Navigating the Changing CPG Retail Landscape – Challenges, Trends, & Best Practices appeared first on Blog.

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Energy Sector Seen to Regain Momentum After 2020 Slowdown

ArchIntel

ArchIntel™ -. Fueling the seemingly unquenchable energy requirements of the world’s largest economy calls for the combined use of petroleum, coal, natural gas, geothermal, solar power, hydropower, nuclear power as well as other renewable and clean energy sources. Today, the United States is the planet’s top producer and supplier of energy – but it is also the biggest power consumer.

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Exporting Power BI Desktop Data Using Power BI Exporter

BI Insight

I am excited to announce that our amazing team at Data Vizioner has developed a lightweight and easy to use external tool for Power BI Desktop named Power BI Exporter. The Power BI Exporter is a free community tool available for download here. With External Tools General Availability, you can expect to see more and … Continue reading Exporting Power BI Desktop Data Using Power BI Exporter.

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7 Tips for Text Analysis Success

Netbasequid

Text analysis is the process of sorting, analyzing and gaining insight from text sources. The digital age produces enormous amounts of text data that is overwhelming yet rich in insight. Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within.

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Technology Leaders Reflect on the Technological Impact of One Year of Remote Work

Dataversity

Click to learn more about author Richard Cassidy. Throughout the past year, COVID-19 showcased IT’s ability to not only fight the virus but also drive innovation to keep businesses up and running while protecting them from cyber-adversaries. Innovations in communications technology has ensured that nearly 60% of people working from home due to COVID-19 are […].

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Exporting Power BI Desktop Data Using Power BI Exporter

BI Insight

I am excited to announce that our amazing team at Data Vizioner has developed a lightweight and easy to use external tool for Power BI Desktop named Power BI Exporter. The Power BI Exporter is a free community tool available for download here. With External Tools General Availability, you can expect to see more and … Continue reading Exporting Power BI Desktop Data Using Power BI Exporter.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Back to the Movies! How Digital Advertising Faired for Theater Chains

Pathmatics

There's been no shortage of content to watch as the streaming platforms have exploded during the last year. And, although most people have been able to watch movies on their TV's or phones, in the comfort of their living rooms, there's just nothing like the experience of a darkened theater, 30 foot screen, body-shaking surround sound, and a bucket of buttery popcorn that gives you a stomachache near Act III.

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Innovation Fatigue Can Kill Your Business!

Elegant BI

If a business wants to remain relevant, change and innovation are crucial. This is especially true in technology companies. Yet, ‘innovation fatigue’ is common in many businesses and companies often become complacent in their success and falsely cling to the belief that they have conquered the market and that their victory is undeniable and permanent.

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Moving Unstructured Data Is Risky and Pricey, but Critical: Five Steps to Improve It

Dataversity

Click to learn more about author Daniel Esposito. It’s time-consuming – and often very costly – for enterprises to perform a network-attached storage (NAS) or object data migration. As moving unstructured data has proliferated over the past decade, with as much as 90% of all data defined as unstructured data, the task has become increasingly […].

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You Can Use Analytics to Perfect Your eCommerce Results!

Elegant BI

Imagine an eCommerce World Where You Can Really SEE Results to Make Decisions! When an eCommerce or online business undertakes a review of product or service offerings, pricing, marketing campaigns and channels, sales results and planning for the future, it is often hard to gather all the data and details and see the way forward clearly. If you are using Shopify as an eCommerce solution, you have plenty of features to use to promote your products or services and to keep your content evergreen.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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3 Vital Click-Based Signals for SEO: First, Long, & Last

Moz

This post shows you how to optimize for click signals to improve your SEO, regardless of how Google might use them as a ranking signal.

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EuroSummit ? Insights with Impact

SCIP

SCIP EuroSummit. 18-19 May. On A Computer Near You! Two Days of Best Practices and Practical Insights. At SCIP EuroSummit you will hear from leading CI practitioners and executives from Europe, the Middle East, and Asia on how to accelerate the impact of intelligence on growth! GRAB YOUR SPOT. Setting up a CI Unit at a Large Financial Company: Process and Lessons Learned.

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10 Ways to Boost Your Brand’s Authority in the New Normal

mention

As we’ve been adjusting into the new normal, companies are increasingly aware of changing up their marketing strategies. And one such change we’ll likely see is the increasing importance of building brand authority, especially when everyone is crammed into the crowded digital space. How does brand authority differ from brand positioning? In short: brand positioning is what sets you apart from the competition—but brand authority is what raises you above the competition.

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