Tue.Nov 16, 2021

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Product Story: 3 Keys to Success (+ Examples)

Crayon

Regardless of industry or available resources, brand is the north star for product teams the world over.

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5 Applications for Corporate Text Analytics

Smart Data Collective

Text mining and text analysis are relatively recent additions to the data science world, but they already have an incredible impact on the corporate world. As businesses collect increasing amounts of often unstructured data, these techniques enable them to efficiently turn the information they store into relevant, actionable resources. Text analysis can fulfill multiple roles in the business world.

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Pretty Big Deal: They trusted me entirely

Zoominfo

Susan Killen is an account manager at ZoomInfo, and to this day, she still thinks back to a deal she closed over 20 years ago. It takes an enormous amount of energy and output to earn trust. To break it would be so destructive because you’ll never get it back. On this week’s episode, Susan tells us what it’s like to say no to the customer and how it ultimately changed the course of the deal.

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The 16 Best Social Listening Tools for 2022

Netbasequid

What does your audience care about? Social listening can reveal this and much more! Fluctuating opinions and emotions can be hard to decipher, and they’re so important for brands seeking to read the room. Good thing we’ve compiled a list of the 16 best social listening platforms to help you on capture and analyze this insight! First, here are statistics which prove how indispensable social listening is: Ninety-one percent of unhappy consumers never return, without social listening you will be le

Win 105
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Pipeline Profile: Making Data a Superpower for Clients

Zoominfo

We recently got to know more about how AJ Liddell, a marketing strategist at Blue Frog , focuses on helping clients become more data-driven. As an agency partner of both HubSpot and ZoomInfo, AJ will be speaking at an upcoming webinar discussing how Blue Frog pairs ZoomInfo and HubSpot to help businesses scale their go-to-market activities and avoid the pitfalls of bad data.

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10 Issues to Avoid When Setting Up and Managing Your PostgreSQL Database

Dataversity

PostgreSQL is a hugely popular database and the leading example of how an open-source database can operate successfully for its community and for companies. It has been named database of the year by DB-Engines for three out of the past four years, and it will be no surprise if that continues. However, there are areas where PostgreSQL […]. The post 10 Issues to Avoid When Setting Up and Managing Your PostgreSQL Database appeared first on DATAVERSITY.

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Ep. 431 – CRC 2021 Highlights: Ben Kappes, Account Executive at Focus Groups of America

Happy Market

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Ben Kappes, Account Executive at Focus Groups of America. More about CRC 2021: [link]. Find Ben Online: LinkedIn: [link].

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Are Meta Tags the Key to More Website Visitors?

Similarweb

“If you build it, they will come” may have been true in Field of Dreams , but it definitely doesn’t apply to your website. If you want more traffic, you need to tell Google and other search engines exactly what your website is about and why searchers would want to land on your page. You could let the Google algorithm just try to figure it out on its own, but if you want quality traffic, you need to speak to Google in its own language: meta tags.

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Ep. 432 – CRC 2021 Highlights: Bryant Leech, Vice President, Agile Insights & Platform Solutions at InnovateMR

Happy Market

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Bryant Leech, Vice President, Agile Insights & Platform Solutions at InnovateMR. More about CRC 2021: [link]. Find Bryant Online: LinkedIn: [link].

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The 16 Best Social Listening Tools for 2022

Netbasequid

What does your audience care about? Social listening can reveal this and much more! Fluctuating opinions and emotions can be hard to decipher, and they’re so important for brands seeking to read the room. Good thing we’ve compiled a list of the 16 best social listening platforms to help you on capture and analyze this insight! First, here are statistics which prove how indispensable social listening is: Ninety-one percent of unhappy consumers never return, without social listening you will be le

Win 52
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Ep. 433 – CRC 2021 Highlights: Christina Corbett, Contract Recruiter at Suzy

Happy Market

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Christina Corbett, Contract Recruiter at Suzy. More about CRC 2021: [link]. Find Christina Online: LinkedIn: [link]. Website: [link].

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10 Reasons Why Brands Need to Focus on Green Advertising

Pathmatics

The past few years have seen a consistent rise in consumer demand for sustainable products. In particular, millennials and Gen-Zers have become more discerning about buying from brands that are doing their part to heal the environment and prevent the impending ecological collapse.

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Ep. 434 – CRC 2021 Highlights: Edward Staples, Senior Director of Business Development at Prodege

Happy Market

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Edward Staples, Senior Director of Business Development at Prodege. More about CRC 2021: [link]. Find Edward Online: LinkedIn: [link].

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The Beginner’s Guide to Spotting Consumer Trends Early

Infegy

Avocado toast. The Instagram Aesthetic. Milk Crate Challenge. You know them. They exploded onto the cultural landscape with hardly any warning and became mainstream seemingly overnight. Some are still around. Some, thankfully, are not.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Ep. 435 – CRC 2021 Highlights: Mike DeGagne, Vice President of Sales at Quantilope

Happy Market

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Mike DeGagne, Vice President of Sales at Quantilope. More about CRC 2021: [link]. Find Mike Online: LinkedIn: [link]. Website: [link].

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The Importance of Embracing Multi-Cloud Messaging in Your 2022 Selling Strategy

Intriccately

Cloud selling has dramatically impacted the way businesses buy software. And as offerings have matured throughout the years – from IaaS to PaaS to SaaS – they've transformed the playing field for providers along the way.

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Ep. 437 – CRC 2021 Highlights: Sergio Oliveri, Digital and Social Content Marketing Manager at NetBase Quid

Happy Market

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Digital and Social Content Marketing Manager at NetBase Quid. More about CRC 2021: [link]. Find Sergio Online: LinkedIn: [link].

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ZoomInfo Enrich and HubSpot: Make the Most of Your Data

Zoominfo

Data-driven decisions are the backbone of any thriving sales or marketing team, shaping strategies and influencing customer and prospect communications on a daily basis. But without reliable data sources and solid automated processes, marketers and sales teams are left to manually dig up whatever they can find and hope that it’s accurate. That’s where technology like the ZoomInfo Inbound Enrich integration with HubSpot comes in.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Ep. 438 – CRC 2021 Highlights: Tiffany Dixon, Sr. VP Field Management at Murray Hill National

Happy Market

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Tiffany Dixon, Sr. VP Field Management at Murray Hill National. More about CRC 2021: [link]. Find Tiffany Online: Website: [link].

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3 Ways Business Users Can Benefit from Tally Mobile Analytics!

Elegant BI

Tally ERP Solutions are popular with users, especially in India. Whether you are an accounting, finance, purchasing or other related professional, you are probably using this software for data entry and reporting. These tools are an integral part of your day and your role. In this article, we discuss, three of the ways in which business users can benefit from adding mobile analytics to the Tally environment.

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What Does HubSpot Do? Game-Changing Product Updates for Scaling & Business Growth

Weidert Group

Maybe you have a HubSpot license and your teams have hosted landing pages on the platform, or you’ve used Marketing Hub or Sales Hub, but your exposure to HubSpot’s capabilities has been limited to just one or two aspects of what it can do. And maybe now you’re taking a hard look at your CRM, website, and inbound marketing management tools and wondering if there’s a better way to simplify, streamline, and share information throughout your organization.

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What’s Predictive Analytics All About and Why Should I Care?

Elegant BI

Why Sasha Doesn’t Need to Fear Predictive Analytics! My friend Sasha asked me about Predictive Analytics (knowing it was my favorite subject). Like most other business people, Sasha has a lot of professional knowledge but no exposure to analytics and the concept of Predictive Analytics is frightening and foreign to her. If your business team wants to up its game and get into predictive analytics, it really isn’t that hard.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Ep. 436 – CRC 2021 Highlights: Raj Manocha, CEO of Methodify

Happy Market

Welcome to the CRC 2021 Highlights Series. Recorded live in Dallas, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Raj Manocha, CEO of Methodify. More about CRC 2021: [link]. Find Raj Online: LinkedIn: [link]. Website: [link]. Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazil Twitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twit