CIO

AUGUST 2, 2023

When it comes to keeping our digital world secure, there’s a saying that really hits home: “ You can’t protect what you can’t see.” It’s a reminder that without a clear view of our data and systems, we’re leaving ourselves vulnerable to all sorts of risks. That’s where centralized visibility comes in. By bringing together information from different sources and analyzing it, we gain a powerful tool to identify and respond to potential threats.

Security 606

Security Security Algorithm Analysis 606

Aqute Intelligence

AUGUST 2, 2023

Public perception is a huge driver for business success. When a brand takes control over its narrative, it can control the way it is perceived by consumers. Commercials, sponsored content, social media campaigns, and other forms of advertising are how brands cultivate their public image. The total amount they spend on these pursuits is known as the marketing spend.

Competitive 130

Competitive Analysis Competitive Intelligence Competitor Analysis 130

CIO

AUGUST 2, 2023

Generative AI is already making deep inroads into the enterprise, but not always under IT department control, according to a recent survey of business and IT leaders by Foundry, publisher of CIO.com. The survey found tension between business leaders seeking competitive advantage, and IT leaders wanting to limit risks. Some 62% of respondents said their organizations were actively using generative AI, with 23% saying they were in the early stages of exploring its use, and 14% saying they were con

Retail 600

Retail Loss Advantage Advantage 600

mention

AUGUST 2, 2023

In the realm of online marketing, a meticulously crafted landing page assumes a pivotal role in propelling conversions and attaining business objectives. Nonetheless, the mere existence of a landing page needs to be more adequate. One must employ efficacious Call-to-Action (CTA) strategies to maximize its potential. This elucidated piece will delve into the multifaceted aspects of CTAs and furnish invaluable perspectives on concocting persuasive CTAs that engender conversions.

Marketing 130

Marketing Marketing Briefing Analysis 130

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

CIO

AUGUST 2, 2023

To fully capitalize on the cloud’s scalability and flexibility, most enterprises go beyond a simple lift-and-shift approach, instead injecting them with cloud-native capabilities — a strategy that sounds simple but can quickly prove complex. After all, as with many seemingly easy tasks, the devil is in the details. Fortunately, modernizing a legacy app for the cloud doesn’t have to be a lengthy, painful process, as long as you have realistic expectations and are fully prepared to approach the ta

Loss 597

Loss Innovation Security Security 597

CIO

AUGUST 2, 2023

A data and analytics capability cannot emerge from an IT or business strategy alone. With both technology and business organization deeply involved in the what, why, and how of data, companies need to create cross-functional data teams to get the most out of it. So Thermo Fisher Scientific CIO Ryan Snyder and his colleagues have built a data layer cake based on a cascading series of discussions that allow IT and business partners to act as one team.

Finance 565

Finance Startups Technology Technology 565

Owler

AUGUST 2, 2023

A roundup of the previous week’s large and small funding rounds from Owler. ? COMPANIES YOU SHOULD KNOW + Netweb Raised $76.9M in Funding With offerings that include: High-performance computing systems, private cloud and hyper-converged infrastructure (HCI), and AI systems and enterprise workstations, Netweb Technologies will benefit from the $76.9M raised during its IPO round.

Capital 52

Capital Technology Technology Sales 52

CIO

AUGUST 2, 2023

“The era of open borders for data is ending,” declared The New York Times in May 2022. 1 Meeting security, privacy, and compliance ( [link] regulations and protecting data access and integrity ( [link] ) aren’t the end of the data sovereignty journey. Future-proof your cloud infrastructure with data independence and mobility so that data can be shared and migrated as needed to respond to changes in technology or geopolitics.

Travel 560

Travel Commerce Security Security 560

Weidert Group

AUGUST 2, 2023

Eight months ago, ChatGPT’s launch rocked our world. Today, you can’t escape the online buzz, news stories, and how-to videos focused on artificial intelligence and how AI is transforming every industry and changing career paths. We even developed a series of blog articles to share our insights on AI. Last week, Weidert Group continued our AI journey by attending the fourth annual Marketing AI Conference , or MAICON.

Marketing 52

Marketing Marketing IT Advantage 52

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

CIO

AUGUST 2, 2023

Salesforce has made its customer relationship management (CRM) suite, dubbed Starter, generally available in an effort to garner more market share in the small and medium businesses (SMBs) segment as it faces stiff competition from rivals such as Zoho. Starter made its first appearance in June when the company launched it specifically in India, targeting one of the largest SMB markets in the world before it made the new offering available for the other markets.

Competitive 556

Competitive Research Sales Knowledge 556

Dataversity

AUGUST 2, 2023

Digital transformation presents organizations with immense opportunities, but seizing them requires a strategic approach and careful selection of appropriate technologies. A recent study conducted by Deloitte that examined financial disclosures from over 4,000 global organizations, spanning a decade, revealed that “the right combination of digital transformation actions can unlock as much as $1.25 trillion in additional market […] The post Unlocking Success with Digital Transformation: A S

Globalization 52

Globalization Technology Technology Marketing 52

CIO

AUGUST 2, 2023

Gone are the days when ESG was advanced from within by a band of social advocates braving the current of traditional business thinking. ESG has penetrated our collective psyche and entered the business bloodstream. In many organizations, it informs every strategy, every activity, and many executives are now expected to craft plans as to how their domains will advance it.

Win 511

Win Brainstorming Research Business 511

CIO

AUGUST 2, 2023

Over the past decade, organizations realized they need to arm their teams with the right security toolset in order to mitigate the cyber threats they’re facing. The continuous investment and adoption of security tools has created a challenge: Organizations are now leveraging tens, and sometimes hundreds, of security tools from various vendors that often don’t share data and insights between each other.

Security 325

Security Security Innovation Management 325

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

CIO

AUGUST 2, 2023

If your business can’t adapt, your business can’t compete. In the fast-paced world of business, adaptability is the key to success. Unfortunately, most turn-key website platforms have a hidden flaw – they are inherently limited in their potential. As your business grows, your unique needs may diverge from what your vendor’s monolithic platform can offer, resulting in a system that does many things but excels at none.

Innovation 585

Innovation Alliance Competitive Landscape Commerce 585