Mon.Apr 19, 2021

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What Should Be Included In A Competitor Analysis?

Cipher

This article is a part of our competitor analysis resource center. Visit the complete competitor analysis resource center for more content like this. Analyzing competitors is a key activity for businesses in all industries, and plays a central role in the overall Competitive Intelligence (CI) strategy of the firm. By building a comprehensive understanding of the profiles, behaviors, and strategies of competitors, businesses can make more informed decisions and better position themselves for long

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Risks and Necessary Precautions Regarding Employee Data Leaks

Smart Data Collective

The need to protect data is one that most companies are more than aware of. However, many businesses operate under the misconception that any potential threats or breaches are being conducted externally. Employee negligence is a very costly cause of data leaks. The average cost of a data record compromised by a careless employee is $160. Around 66% of all data leaks are caused by employees making mistakes with digital records.

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Competitor Analysis For Any Size Business With a Quick and Dirty Tool

Octopus

This article is called Competitor Analysis for any size business with a quick and dirty tool. It offers our basic thoughts on how to start analysing your competitors. What is Competitor Analysis? Competitor Analysis is an evaluation of your identified. Read More. The post Competitor Analysis For Any Size Business With a Quick and Dirty Tool appeared first on Octopus Competitive Intelligence.

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What is Media Analysis and How Does It Work?

Netbasequid

Making the most of every bit of brand intel available online is a tall order. Fortunately, media analysis capabilities help agencies fulfill this need every time. How does it help exactly? We’re glad you asked, as this post details precisely what media analysis is and how it works! What is Media Analysis? When we talk about ‘media analysis’ it’s easy to confuse the term and think that it applies to news media alone, but that really isn’t the case.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Competitive Intelligence Thinking to Go For When Up Against a Competitor

Octopus

This article is called Competitive Intelligence thinking go for when up against a competitor. You are sitting in your office with your sales director. She tells you that a competitor is telling clients that their new product is game-changing. Their. Read More. The post Competitive Intelligence Thinking to Go For When Up Against a Competitor appeared first on Octopus Competitive Intelligence.

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Review Topic Clusters as Local Business Content Strategy

Moz

Even the best local business owners and marketers can fall into the habit of seeing reviews as a mere numbers or ratings game. Make your reviews do more for you by embracing topic clusters.

More Trending

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How to Win Your Next RFP with Pathmatics

Pathmatics

High five! That company you’ve been crushing on has finally submitted an RFP (“request-for-proposal”). They’re interested. You’ve hooked them. Game on! Now all you have to do is reel them in, win them over, and close the deal. No sweat. You’ve got this. And we’re going to help by showing how to win an RFP like the winner you are.

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Through the Data Lens: Protecting Data Privacy

Dataversity

Click to learn more about author Ian Pitt. 2020 presented some of the most unexpected challenges as the pandemic pushed many organizations to advance their digital transformation at an accelerated pace. With the guiding principle of “Own Your Privacy,” we celebrated Data Privacy Day in January, highlighting awareness, understanding, and action both for the organization […].

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Competitive Intelligence: A Definitive Guide With Goals & Examples

Contify

The post Competitive Intelligence: A Definitive Guide With Goals & Examples appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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Dear Laura: Our Data Governance Leader Quit

Dataversity

Click to learn more about author Laura Madsen. Welcome to the Dear Laura blog series! As I’ve been working to challenge the status quo on Data Governance – I get a lot of questions about how it will “really” work. I’ll be sharing these questions and answers via this DATAVERSITY® series. Last year I wrote […]. The post Dear Laura: Our Data Governance Leader Quit appeared first on DATAVERSITY.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Simplicity Group Welcomes Brad and Derek Sunderland as its Newest Partners Through the Acquisition of Sunderland Group

Wink Intel

SUMMIT, N.J. , April 15, 2021 /PRNewswire/ — Simplicity Group (“Simplicity”) is pleased to announce that it has acquired Sunderland Group, one of the longest-standing, health, life and annuity distribution businesses in the independent space. As part of the transaction that closed effective March 31 , Simplicity welcomes Brad and Derek Sunderland as its newest partners and shareholders of the Simplicity Group of companies. “We are thrilled to have Brad, Derek, and th

IT 40
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A Hidden Saboteur that Holds You Back

Mind Shifts

As you know by now, I love sharing great articles that I come across in journals, magazines, e-newsletter and so on with you. This one from Pat McDaniel of Wise Insights struck a chord with me. He introduced the concept of hidden saboteurs who undermine our efforts to get ahead and reach our goals and dreams. In this article, he draws attention to an invisible saboteur that is easier to see in others than in ourselves.

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Simplicity Group Drives Distribution Growth with the Addition of Lenz Financial Group and Welcomes John Lenz as Partner

Wink Intel

SUMMIT, N.J. , April 13, 2021 /PRNewswire/ — Simplicity Group (“Simplicity”) is pleased to announce that it has added Lenz Financial Group, an independent life, annuity, and long-term care insurance distribution business, to the Simplicity Group of companies. As part of this expansion, Simplicity welcomes John Lenz , as its newest partner and shareholder, through a transaction that closed effective March 31.

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Domo and Snowflake, Part 3: Data Literacy Unlocked

Domo

Imagine suddenly finding yourself with significant business opportunities in foreign countries, conducted in languages with which you are unfamiliar. You hire translators—they’re expensive, and excellent—but they are necessarily a limited resource, and the number of opportunities you can pursue are limited by the translators available. Those translators, which were hired to do a variety of work at multiple levels of an account, instead find their time monopolized by random meetings, becaus

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Polcyn Insurance Joins Forces with Integrity to Fuel Next Stage of Explosive Growth

Wink Intel

DALLAS , April 13, 2021 /PRNewswire/ — Integrity Marketing Group, LLC (“Integrity”), the nation’s largest independent distributor of life and health insurance products, today announced it has acquired Polcyn Insurance and Financial Services (“Polcyn Insurance”), an independent marketing organization (“IMO”) based in Chandler, Arizona.

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Sagicor wins prestigious interactive marketing awards

Wink Intel

SCOTTSDALE, AZ , April 19, 2021 /PRNewswire/ – Sagicor ® Life Insurance Company (Sagicor) receives five awards for its 2020 entries in the AVA DIGITAL AWARDS and HORIZON INTERACTIVE AWARDS competitions, which recognize excellence in digital creativity, branding, strategy, web design and creative media. “We are extremely proud of our entire team.

Win 40
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American Financial Group, Inc. Announces Its Conference Call and Webcast to Discuss 2021 First Quarter Results

Wink Intel

CINCINNATI–( BUSINESS WIRE )–American Financial Group, Inc. (NYSE: AFG) expects to release its 2021 first quarter results after 5:00 p.m. (ET) on Tuesday, May 4, 2021. The release will be available shortly thereafter on AFG’s website at www.AFGinc.com. In conjunction with its release, AFG will hold a conference call to discuss 2021 first quarter results at 11:30 a.m.

IT 40
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A Chip Off the Old Rock?

Wink Intel

With ever-rising technology costs and a squeeze on their margins, US retirement plan recordkeepers have had only one refuge of profitability: Becoming big enough to achieve the necessary economies of scale. The industry has dramatically consolidated, and Prudential may be on the verge of exiting the game. . Click HERE to read the full story via RIJ.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Prudential Financial Weighs Sale of Its Retirement Arm

Wink Intel

Prudential Financial Inc. is exploring a sale of the bulk of its retirement business, which could fetch more than $2 billion, according to people familiar with the matter. The Newark, New Jersey-based life insurer is working with a financial adviser to find buyers for its so-called full-service solutions business, said one of the people, who asked not to be identified because the matter isn’t public.

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7 Reasons Why Annuities Have More Value in 2021

Wink Intel

Have you noticed the increased interest in annuity products this year? This increased interest is coming from both consumers and financial professionals. Why is this happening? Why now? I think there are seven common sense reasons for this awakening. These reasons have their roots in demographics, the economic environment and recent product innovations.

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Annuity Literacy – New Book Explains Why Consumers Should Discover the Power of Annuities (financialverse.com/annuity)

Wink Intel

Older Americans are facing an income crisis and are scrambling to generate income from accumulated assets. Annuity products can help but are not understood. . Annuity products are great tools to help generate the income Americans need to fund their spending as they age. This book gives potential buyers an objective source of information.”. — Harry N.

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What Record Mortality Rates Mean For The Life Insurance Industry

Wink Intel

The U.S. hit a sad record in 2020, with deaths reaching more than 3 million for the first time. Not all deaths were from COVID-19. Many were the result of heart disease, deferred health care and suicide. There also were increases in accidental death. Click HERE to read the full story via INN. The post What Record Mortality Rates Mean For The Life Insurance Industry appeared first on Wink.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Big Data Carries Big Potential For Insurance Discrimination, Regulators Say

Wink Intel

The growth of analytics, artificial intelligence and Big Data capabilities created a monster of sorts with many legal and ethical ramifications in the insurance world. Regulators and lawmakers have been busy trying to stay one step ahead of potential trouble with the technology. LIMRA hosted a panel discussion on these topics Tuesday titled “Regulation of Big Data and Predictive Models” at the virtual Life Insurance Conference from LIMRA, LOMA and LL Global.

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Annuities: Your Bridge To Social Security

Wink Intel

Too many Americans don’t have enough money saved for retirement. This makes understanding how to stretch limited retirement resources of paramount importance. To illustrate how you can maximize a modest nest egg, I’d like you to meet Steve. He’s an entirely hypothetical retiree, but we’ll use Steve’s case to outline a workable strategy for planning for retirement when you don’t have enough set money aside.

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Offer Clients Annuities

Wink Intel

Annuities offer retirees the chance to obtain tax-deferred growth and guaranteed income in retirement, and annuities should always be part of a retirement and income specialist’s tool kit. If you frequently sell annuities yourself, you know that. But, amazingly, many advisors don’t discuss annuity products with their pre-retiree clients. For some, it’s because they have become so immersed in the accumulation phase of financial planning that they’ve developed only superficial knowledge of safe mo

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Q1 Life, Health and Annuity Earnings Calendar

Wink Intel

Here’s a list that gives each insurer’s anticipated earnings release date, along with the stock symbol the company uses to identify itself to investors. (This list will be updated over the next few days, as more earnings release dates come in.). Click on the stock symbol to see the company’s SEC filing page. Click HERE to read the full story via ThinkAdvisor.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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The Rise Of The Variables, Part II

Wink Intel

With all the pressure on fixed products, carriers have been looking over at the variable side of the business. The recent runaway success of registered index-linked annuities, also known as buffered or structured annuities, has inspired insurance companies to consider extending the model to other products. Timothy Pfeifer of Pfeifer Advisory, which advises carriers on product design, said interest rates, regulations, tax policy and other factors are forcing companies to rethink their whole produ

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Life Coverage Gap Grows: 2021 Insurance Barometer Study

Wink Intel

. The percentage of consumers who say they have need live coverage and don’t have it grew to 18%. Women are more likely than men to say they have a life coverage gap. Many of the highest-income survey participants reporting having a gap. The percentage of U.S. adults who say they have a life insurance coverage gap is continuing to grow. The percentage of survey participants who said in January that they needed life insurance and had none increased to 18%.

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Annuity Contract Adviser Fees Ruled Not Amount Received

Wink Intel

Investment advisory fees that an insurance company deducts from a nonqualified deferred annuity contract won’t be considered amounts received as annuities under the federal tax code, the Internal Revenue Service said. Click HERE to read the full story via Law 360. The post Annuity Contract Adviser Fees Ruled Not Amount Received appeared first on Wink.

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Annuity providers use fintech to lure advisors amid low rates. Is anyone moving?

Wink Intel

With no end in sight to historically low interest rates, insurance providers are increasingly using technology to help advisors consider using annuities in client portfolios. But many advisors are instead continuing to pile clients into bonds, where net inflows remain high. SS&C Advent and Envestnet both have digital insurance marketplaces for advisors to access and evaluate products, and Redtail recently integrated with Quote & Apply, a consumer-facing software platform for life insuran

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.