Mon.Jul 10, 2023

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6 business execs you’ll meet in hell — and how to deal with them

CIO

Everyone, at some point in their career, has endured a bad boss or bad business colleague. Someone further up the chain or a lateral colleague who lacks basic interpersonal skills, demands the impossible, flies off the handle at the slightest provocation, or throws you under the bus the moment a project goes south. Aside from causing personal angst, executives run amok can also wreak lasting damage to the organizations they work for by driving away talent and squandering business opportunities.

Business 802
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3 Tips to Overcome Discount Fatigue in Your Email Marketing

mention

Have you ever scrolled through your inbox, only to be greeted by a flood of “limited time offers” and “exclusive discounts” that were anything _but _limited or exclusive? If you’re nodding in agreement, then you’ve experienced first-hand the onslaught of discount-driven email marketing. Your customers might be nodding too. The overuse of discounts in email marketing has become so prevalent it’s pretty much the norm in the eCommerce landscape nowadays.

Marketing 130
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3 tough decisions for IT leaders to achieve a successful digital transformation

CIO

The digital transformation journey for any enterprise is protracted and complex. Technology leaders often underestimate the complications associated with it. For such initiatives to conclude successfully, enterprise technology decision makers must overcome inertia, build momentum, and bring about changes across their large organizations. To bring about enterprise-wide changes, CIOs at times need to take tough decisions that may not go down well with employees.

IT 725
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Competitive Intelligence for B2B Product Managers

Aqute Intelligence

This is a guest post by Bard AI - just for a laugh. Not bad, not bad at all. In today's competitive business landscape, it is more important than ever for B2B product managers to stay up-to-date on their competition. By conducting regular competitive intelligence (CI) research, product managers can gain valuable insights into their competitors' products, pricing, marketing strategies, and customer acquisition tactics.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Edmunds sets stage for AI with data infrastructure consolidation

CIO

For a decade, Edmunds, an online resource for automotive inventory and information, has been struggling to consolidate its data infrastructure. Now, with the infrastructure side of its data house in order, the California-based company is envisioning a bold new future with AI and machine learning (ML) at its core. “We’ve solved most of the consolidation challenges,” says Greg Rokita, assistant VP of technology at Edmunds.

More Trending

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With greater personalisation comes greater security

CIO

It can often feel as though trust and authenticity are in short supply these days. As we all know, content is becoming easier to create, manipulate and disseminate. Technology, such as Generative AI, has given marketers the power to create more engaging and uniquely personal offerings. This has reinforced concerns around data privacy and security. Today, anyone providing a digital experience has an increasingly tough job on their hands.

Security 567
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The Innovation Table | Karthicka Krishnasamy on Simplifying Complexity Pt. 2

Engage3

Continued from Part One Karthicka Krishnasamy serves as SVP, Merchandising Operations for Michael’s. She is responsible for leading merchandising planning, inventory, pricing, space planning, category management strategy & data analytics areas within the company. Prior to this she spent last 7 years at Walmart Inc., in various leadership roles. Most recently Karthicka was VP, DMM leading the OMNI channel merchandising strategy and execution for categories such as bed, bath, housewares, small

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3 examples of organizations improving CX with self-composed AI

CIO

Most business leaders don’t need convincing about the power of AI: nearly 60% surveyed last year by Zendesk said they plan to increase their investment by at least 25% this year. The most powerful applications of AI help organizations do more with less without compromising – rather in many cases enhancing – their customer experience, from AI-powered bots that accelerate problem resolution to AI digital co-workers that supercharge agent performance.

Banking 410
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Four Steps to Ensure a Smooth Cloud Migration

Dataversity

When it comes to cloud migration, there’s a lot to consider – which workloads should be migrated, how much storage space is needed, which cloud provider is best for your workloads, not to mention how much it will cost. But the biggest mistake that organizations can make when migrating to the cloud is not asking these questions […] The post Four Steps to Ensure a Smooth Cloud Migration appeared first on DATAVERSITY.

IT 52
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Modernize Your GTM: 3 Key Levers That Drive Efficient Growth

Zoominfo

Every company I talk to, big and small alike, is asking me the same thing lately: “How do we modernize the way we go to market?” What they’re really asking is: How can we improve our sales efficiency? How can we replicate the work of our best salespeople and marketers across the entire business? How can we leverage data to work smarter? Many companies have assembled a great tech stack, but they’re now faced with the hard work of changing behavior, driving use cases into the field, and actu

Sales 130