Crayon
MARCH 16, 2022
Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Alison Hayter of Loopio.
mention
MARCH 16, 2022
When buying anything online or offline, one of the first things that we’re conditioned to do is to search online and find reviews about that particular item. If what we’re looking for has favorable reviews, then we wouldn’t bat an eye and immediately initiate a purchase. But if there were only a couple of negative reviews, then we wouldn’t be interested in making a purchase, at least from that specific vendor.
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Smart Data Collective
MARCH 16, 2022
Did you know that 42% of businesses were affected by cyberattacks in 2020 ? That figure is going to rise as cybercriminals use AI to attack businesses more efficiently. Artificial intelligence technology has led to some tremendous advances that have changed the state of cybersecurity. Cybersecurity professionals are leveraging AI technology to fight hackers.
Netbasequid
MARCH 16, 2022
TikTok has taken over online, and every brand should be analyzing the incredible tapestry of consumer insight it offers. Fortunately, a key component of the NetBase Quid suite of products, Rival IQ , offers precisely that, with best-in-class TikTok intel that is driving strategic business decisions. What does it reveal – and why should your brand prioritize monitoring TikTok data analytics?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Smart Data Collective
MARCH 16, 2022
Last year, in an article that talked about the impact big data has on finance, we said that location data sets can make investing easier. Companies spent nearly $11 billion on financial analytics in 2020. A large portion of this market is driven by investment companies and mutual funds. This is because accurate data about consumer movement can help you know about consumer trends and corresponding market movements.
Dataversity
MARCH 16, 2022
Data is the fuel of the fourth industrial revolution. Data is the lifeblood of the enterprise. Data powers the information age. We’ve heard these statements so many times that they’ve almost lost their meaning. But what if I were to tell you that you are only using 10 to 20% of this fuel to power […]. The post Unlocking the Value of Hidden, Unstructured Data appeared first on DATAVERSITY.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Data Hut
MARCH 16, 2022
For any business, acquiring new customers is crucial, and the best way to do this is through lead generation. Your sales team can convert as many leads as possible, but it's a challenge to get thousands of potential customers if your company has limited resources. The process of capturing several thousand new leads could be daunting, especially if your company has a limited sales team.
Smart Data Collective
MARCH 16, 2022
Data security is a greater concern than ever before. There were 1,862 data breaches in 2021 , which is a 20% increase from the previous record set in 2017. You have to take stringent measures to secure your data. This includes using a VPN whenever you connect to a public Wi-Fi network. VPNs Are Invaluable for Data Security. The Internet plays an important role in everyone’s lives these days.
Mind Shifts
MARCH 16, 2022
As many of you, who will have read my previous newsletters this year, will know I have been reading over the summer holidays and going through some old files. What memories! Interestingly they also reminded me of how often the basics of business still remain unchanged. And one such area is in the way we make business decisions. Why is it that so many companies keep making costly mistakes?
Zoominfo
MARCH 16, 2022
In February 2022, ZoomInfo released its 2021 Sustainability Report — a deep dive into our social, governance, and environmental responsibilities over the past year. While 2021 had its fair share of challenges, we wanted to make sure that we continued to foster a positive environment for our employees, empower our customers to succeed through our products, and commit to responsible and sustainable operations.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Elegant BI
MARCH 16, 2022
A recent survey found that 93% of application teams report improvement in user experience as a result of embedded analytics, and 94% of teams report improved customer satisfaction with embedded analytics. The concept of embedded BI is simple. By leveraging APIs, the augmented analytics solution is embedded within familiar enterprise apps and made available to users via single sign-on so that the user can access favorite software solutions and applications to perform tasks and use the data conta
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