Fri.Sep 29, 2023

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10 most in-demand generative AI skills

CIO

If any technology has captured the collective imagination in 2023, it’s generative AI — and businesses are beginning to ramp up hiring for what in some cases are very nascent gen AI skills, turning at times to contract workers to fill gaps, pursue pilots, and round out in-house AI project teams. Analyzing the hiring behaviors of companies on its platform, freelance work marketplace Upwork has AI to be the fastest growing category for 2023, noting that posts for generative AI jobs increased more

Copywrite 894
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Drip Marketing: What is it and How is it done?

mention

Marketing today is all about feeding your audiences the right content at the right stage of their buying journey to get the highest possible returns. According to one survey by Demand Gen Report , 72% of people consume 3 to 7 content pieces before contacting a salesperson or making a purchase decision. Source Consumers of every market type receive a very high amount of texts or emails from different companies trying to get their attention.

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Should finance organizations bank on Generative AI?

CIO

As I work with financial services and banking organizations around the world, one thing is clear: AI and generative AI are hot topics of conversation. These conversations are so weighty, they are happening at the boardroom level. I get it. Financial organizations want to capture generative AI’s tremendous potential while mitigating its risks. In the finance and banking industry, however, organizations are seeking extra guidance on the best way forward.

Finance 831
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Transforming Decision-Making Processes

Dataversity

On a typical day, managers spend 37% of their time making decisions, according to a McKinsey study. Decisions are the lifeblood of a business and need to be made with accuracy and speed. The manual and complex process of decision-making today amounts to 530,000 days of lost productivity and roughly $250 million in labor costs for the […] The post Transforming Decision-Making Processes appeared first on DATAVERSITY.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Embrace the Generative AI revolution: a guide to integrating Generative AI into your operations

CIO

Generative AI (GenAI) is not just the topic of the hour – it may well be the topic of the decade and beyond. Until a year ago, when people suggested that AI was already mainstream and asked what the next big thing would be, I replied that we had not reached the end state of AI yet. All of us have experienced this with ChatGPT – the conversation has shifted completely.

Finance 796

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The Role of Data Privacy Compliance in Safeguarding Trust

Dataversity

Trust is a must in the digital and online economy. No customer would want to transact with businesses that cannot guarantee that they will receive the product they paid for. Similarly, customers need the assurance that their financial and personal details are kept private. Cases of data theft continue to increase and they are unlikely to […] The post The Role of Data Privacy Compliance in Safeguarding Trust appeared first on DATAVERSITY.

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Google Analytics 4 vs Universal Analytics: Meaningful Metrics Comparison

Weidert Group

Not all marketers are having an easy time transitioning from Google’s Universal Analytics (UA) to Google Analytics 4 (GA4) — seriously, some folks are struggling — but here’s the thing: GA4 is here to stay. It’s past due time to start getting comfortable with GA4’s metrics and how they’ll inform your marketing strategies. Fans of GA4 say it’s easier to customize without developer involvement, it values user interactions more accurately with a better, user-behavior focused data model that reflect

Loss 59
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Harnessing the Power of Sales Triggers: 7 Strategies that Work

Owler

Are you a sales rep who wants to use the best sales trigger to your advantage and make more sales, but don't know where to start? Download this free sales guide crafted by Owler and Sellbetter to learn how you can use the best sales triggers to your advantage.

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The changing face of cybersecurity threats in 2023

CIO

Over the last eighteen months or so, a motley group of teenagers under the banner of Lapsus$ managed to hack into “unbreachable” fortresses at tech giants such as Okta, T-Mobile, Nvidia, Microsoft, and Globant using unsophisticated but creative and persistent techniques. While the group’s goals were unclear and differing – fluctuating between amusement, monetary gain, and notoriety – at various times, it again brought to the fore the persistent gaps in security at even the biggest and most infor

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.