Wed.Sep 01, 2021

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How Conglomerates Like The Danaher Companies Benefit from the Right CI Software

Cipher

Danaher is a global science and technology innovator focused on finding new ways to help its customers solve complex problems. As a family of more than 20 operating companies spread across a variety of different industries, Danaher companies drive forward innovation in all walks of life.

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IGTV: What Is It and How Can You Use It?

mention

Let’s be honest. Social media is already a part of our everyday lives. People’s social media consumption has been growing and growing, and it doesn’t seem to be stopping any time soon. And as consumption increases, the demand for variety in content grows as well. Instagram addresses this increasing demand with IGTV. Table of Contents: What is IGTV? Why Use IGTV?

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Key Factors in Choosing Data-Driven Digital Signage Solutions

Smart Data Collective

As we have stated before, big data is becoming vital to modern marketing strategies. We have mentioned that it has been instrumental in virtually all digital marketing strategies in recent years, such as PPC advertising. However, it is becoming abundantly clear that big data technology is also rapidly transforming many traditional marketing practices as well.

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Accelerate Your Lead Response Time And Turn Inbound Leads into Opportunities

Zoominfo

Lead response time can make or break your sale. Need proof? Consider the data: According to HBR , if you don’t respond in 5 mins, the probability of establishing contact decreases by a whopping 400%. InsideSales says that you’re 100x more likely to actually speak with them if you engage within 5 minutes of them indicating interest. On average, an SDR takes about 42 hours to get in touch with their prospect — but that doesn’t have to be you.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Tips for Choosing a Win Loss Platform

Primary Intelligence

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. With many win loss vendors promising results, it can be hard to know exactly what to look for during evaluation.

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Wpromote Unveils New Marketing Technology to Aid in Business Decision-Making

ArchIntel

ArchIntel™ -. Wpromote, a California-based digital marketing agency , announced the launch of a proprietary marketing technology platform touted to strengthen the company’s marketing services and provide clients with a significant competitive edge. Dubbed Polaris, the product is described as a push to solve a wide variety of immediate business challenges , ranging from “siloed platform data and inconsistent data collection to the need to unlock predictive capabilities and significant effic

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Competitive Intelligence Tools That Improve Strategic Decision-Making for Businesses

ArchIntel

ArchIntel™ -. Ralitsa Popova , a business intelligence expert and co-founder of RUBINLAKE.com , discussed in a Canadian Research Insights Council article how competitive intelligence can help entrepreneurs improve their business decisions. In her article, Popova said that globalization has allowed companies to be more connected and successful in their endeavors.

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The Guide to Targeted-Impact Link Building

Moz

Links drive rankings — that’s one thing that SEOs and marketers can agree on. But which rankings, and for which pages on your website? Use this guide to build links that impact rankings for specific pages on your website.

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IT, Consulting Company Uses Contify Competitive Intelligence Platform to Enhance Marketing Decisions

ArchIntel

ArchIntel™ -. “The global market for managed IT services reached $149.1 billion in 2016. This market is estimated to reach $256.5 billion in 2021 from $166.7 billion in 2017 at a compound annual growth rate (CAGR) of 11.5% for 2017-2021.” — BCC Research. Competitive intelligence solutions provider Contify has deployed its market and competitive intelligence platform to improve an information technology and consulting company’s process in making marketing decisions.

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YouTube Keyword Research and Optimization

Similarweb

When it comes to video content , YouTube is the biggest name in town. According to statistics from Oberlo , 79% of internet users say they have a YouTube account. The platform had 2.3 billion active users in July 2021 (according to Statista ), while each day, viewers watch over one billion hours of YouTube video. But as well as being a video content giant, YouTube is also the second-most popular search engine after Google. .

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How to Leverage Business Data into Leads and Sales

Intriccately

Building an effective and high-quality sales lead database begins with gathering reliable data. And enterprise companies have unique access to immense volumes of raw data which, when filtered, organized, and skillfully analyzed, can offer your company a competitive advantage, if you know how to apply it correctly.

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Proposal submission now open for SCIP IntelliCon 2022

SCIP

Dear SCIP Community, The world?s changed, and so has what organizations expect from competitive intelligence. Management needs CI to be a business partner, skilled at connecting with stakeholders, proficient in technology, and comfortable with ambiguity. IntelliCon 2022 Theme: Connection. Reinvention. Growth. We?re building the IntelliCon 2022 program around 3 key capabilities critical for organizations to thrive: Connecting with People (Stakeholder Management & Communications).

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Increased Cloud Adoption Rates in Higher Ed: 4 Key Drivers

Intriccately

COVID-19 has accelerated digital trends and digital transformation across industries and around the globe. Nowhere is that more true than in higher education, which has adopted remote and hybrid (campus plus digital) learning models built atop the cloud.

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Self-Serve Data Prep Tools Can Optimize SME Business Budgets and Resources!

Elegant BI

Small and medium sized businesses (SMEs) often find it difficult to balance the day-to-day need for data with the cost of employing data scientists or professional analysts to help with forecasting, analysis, data preparation and other complex analytical tasks. A recent Gartner study found that by 2022, data preparation will become a critical capability in more than 60% of data integration, analytics/BI, data science, data engineering and data lake enablement platforms.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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3 Things You Should Do to Protect Your Consumers’ PII in a Contactless World

Dataversity

Click to learn more about author Deepak Gupta. What if you could go to a coffee shop, have your phone charged, and pay without taking your phone out of your pocket? What if you could quickly pay without handing out cash while waiting in line at the cinema or the bus station? Or drive up […]. The post 3 Things You Should Do to Protect Your Consumers’ PII in a Contactless World appeared first on DATAVERSITY.

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Tally Users Can Make Clear, Confident Decisions with Mobile Analytics and Access!

Elegant BI

The Tally ERP Solution accounting and financial application is used around the world and is immensely popular among its users. It is a critical step in the workflow process for finance and accounting professionals and contains crucial data needed to make financial decisions, to provide statutory reports and to support business users as they execute roles and responsibilities.

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6 Vital Steps to Maximize the Value of Your Customer Insights

Digimind

It’s no secret that data is one of the main assets of any business in this digital world.

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September 1st, 2021 - Product Updates and Data Additions

Thinknum

Product Updates Alt Data Management Reports Our Reports function allows you to get printable PDF data insights delivered straight to your inbox. It's the ideal way to get daily, weekly, or monthly management reports tailored to your needs, or share data of interest across your team. Reports are based on your personalized Dashboard, and you can specify the layout to make them printer-friendly.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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US Computer Hardware Industry Embracing Competition-Charged Business Landscape

ArchIntel

ArchIntel™ -. The U.S. computer hardware industry provides the equipment used by Americans to perform office work, provide health services, engage in commerce, pursue education and sustain personal relationships during the worst parts of the COVID-19 pandemic and beyond. In 2020, the computer hardware market in the U.S. generated more than $47 billion in revenue.