Cipher
MAY 12, 2021
When undertaking market and competitive intelligence (M/CI), it’s important that practitioners have the tools they need to succeed. In the past, this may have seemed simple: basic tools like a phone, computer, and spreadsheets sufficed. These days, the role has evolved significantly , and so have the tools required for success.
mention
MAY 12, 2021
Don’t let all the hype about emerging new platforms like TikTok and Clubhouse blind you to the power of Instagram. It’s still a highly popular channel with a massive following, and it’s still one of the five most downloaded apps worldwide. Instagram passed the 1 billion global user mark at the end of 2020, and what’s even more important is that Instagram users are highly engaged, with the average Instagrammer spending at least seven hours per week on the platform.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ArchIntel
MAY 12, 2021
ArchIntel™ -. Jennifer Knauff , director of customer success at competitive intelligence company Cipher Systems , has posted a blog post that provides data sources recommended for organizations conducting competitive analysis research. In her blog published on Cipher’s website, Knauff noted that it is important for market and competitive intelligence professionals to use “robust datasets from reputable sources” when conducting competitive analysis.
Similarweb
MAY 12, 2021
There’s no hiding it, we’re a busy bunch here at Similarweb, releasing many high-value features and product updates every month based on your requests. . Our monthly blog is here to give you the feature highlights each month in a neat, digestible format, so you’ll know what we’ve released, how it’s going to help you out and where you can access these great new tools.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Vable
MAY 12, 2021
A session from the recent LIDA conference outlined how the power of the crowd contributed to the success of a local history documentation project. The possibilities for this type of public collaboration are endless, and people are happy to contribute their knowledge if the platform is easy to use.
Dataversity
MAY 12, 2021
Click to learn more about author Thomas LaRock. Historically, databases were like digital filing cabinets, not sources for marketing information and new business opportunities. Today, we gather data at a seemingly manic pace – and as quickly as it’s collected, it’s analyzed and parsed. As the famous saying from a few years back goes, “Data is […].
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Weidert Group
MAY 12, 2021
Content marketing is an increasingly common strategy in the modern business world. B2Bs of all sizes are leveraging content that focuses on education — not the features-and-benefits hard sell — to earn conversions, customers, and loyal brand advocates. Content marketing drives business growth by influencing how and why customers make purchase decisions, but it’s not magic.
Moz
MAY 12, 2021
Get to know this year’s amazing MozCon speakers with our interview series! First up, Wil Reynolds talks about the impact of 2020 on Seer Interactive, what challenges marketers must overcome when analyzing data, and gives us a sneak peek into his MozCon presentation.
Thinknum
MAY 12, 2021
Product Updates Used Car Pricing Major Player in Inflation Increase - Old News With Thinknum Alt Data Our real time car inventory dataset indicated a 18% increase in the average price of cars on Carmax (KMX) over the last three months. News broke today that used car pricing contributed heavily to the rise in inflation numbers…Track economic signals and get ahead with Thinknum Alternative Data!
SCIP
MAY 12, 2021
Calling all procrastinators! Registration is closing soon for SCIP EuroSummit! Don?t miss out on YOUR chance to change how you think about intelligence. A ticket to EuroSummit gives you exclusive access to case studies and best practices from organizations like Siemens, Medtronic, UBERBRANDS, bp, and Tata. Join us as we take virtual (and intelligence) to the next level!
Advertisement
Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Pathmatics
MAY 12, 2021
In one of the larger business model shifts during the pandemic, Warner Brothers announced it would host its entire 2021 film slate simultaneously in theaters, and on HBO Max, causing quite the stir in the industry, and an equally joyous reaction from movie fans.
Dataversity
MAY 12, 2021
Click to learn more about author Evelyn Johnson. Smart cities, commonly known as digital cities, use distinctive techniques to implement information and communication technologies (ICT). Creating a diverse ecosystem, smart cities are devoid of an isolated service system. Technologies such as sensors, robots, software, and a network including real-time surveillance have become prime assets to […].
Contify
MAY 12, 2021
The post What are the major goals of competitive intelligence appeared first on Contify Market and Competitive Intelligence Platform - Blog.
Similarweb
MAY 12, 2021
Whether you’re organizing your closet like Marie Kondo or using the dewey decimal system to find a book in the library, an organized process can make your life much easier. The content creation process works the same. Successful campaigns usually start with strong processes. Once you establish this, your content team can focus on what matters: brainstorming, competitor research , content production, and hitting those KPIs. .
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Domo
MAY 12, 2021
B2B marketing and sales is complicated. Unlike B2C, where you sell to one decision-maker, a business selling to a business may have to work a sale through multiple levels, ranging from the assistant who does the initial research to the CFO who signs on the dotted line. A single business prospect can have hundreds of people researching your product and receiving your marketing emails, unbeknownst to each other.
ArchIntel
MAY 12, 2021
ArchIntel™ -. Conventional thinkers in the U.S. defense establishment have been so absorbed by the warfighting applications of intelligence that they have failed to appreciate its value in peacetime competition against potentially hostile forces. An article on Defense One on Friday urges the Intelligence Community to borrow some tactics from the corporate world’s playbook.
Academyci
MAY 12, 2021
Article by Benjamin Gilad. Culture eats strategy for breakfast is a famous cliché suggesting that the best strategies fail because culture prevents their successful implementation. It is also cited by CEOs in one survey as the number one reason for failure to reach goals. Maybe it’s true or maybe the strategy to begin with was good only in the CEOs’ eyes as they overlooked the competition.
ArchIntel
MAY 12, 2021
ArchIntel™ -. Investments in the United States artificial intelligence industry have risen substantially over the last half-decade. Over the next five years, AI spending in the country is expected to sustain a compound annual growth rate of almost 28 percent to reach nearly $36 billion by 2025. In 2020, as the COVID-19 pandemic disrupted businesses and entire industries across the U.S., funding for AI companies rose to a record-breaking $33 billion.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Expert insights. Personalized for you.
342 
Let's personalize your content