Crayon
FEBRUARY 9, 2021
Ask one hundred companies what a product marketer does, and you’re likely to get one hundred different descriptions. Product marketing is one of those roles that varies so much from industry to industry but also company to company within the same industry. The reality is that the role of product marketing is wide-reaching. The role involves working with every aspect of the business in both strategic and tactical ways.
ArchIntel
FEBRUARY 9, 2021
ArchIntel™ -. Autocratic managers, in their bid to control every possible aspect of a company’s operations, may not really be getting the most out of their team. A recent article on North East Times Magazine advises bosses to loosen their grip a little, as they make an honest-to-goodness effort to support their employees’ need to be heard and understood.
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Netbasequid
FEBRUARY 9, 2021
Winning the social media analytics game requires curiosity and what is best described as a data detective mindset, where one is fond of digging into the details. And although this isn’t his official title, Dalton Long, who is a Social Analyst with Moxie , fits that role perfectly. He should, as he coined the “data detective” title during our interview where we discussed what brings the data alive for him.
ArchIntel
FEBRUARY 9, 2021
ArchIntel™ -. Liku Zelleke , an expert in the fields of security, network configuration and optimization, said in a recent article published on Comparitech that open-source intelligence is something businesses can use to obtain information about their competitors or customers without having to employ sneaky or illegal tactics. However, OSINT researchers often deal with too much available information from the web.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
WideNARROW
FEBRUARY 9, 2021
What is STEEP Analysis. Marketers and analysts use a STEEP analysis to identify outside factors that can significantly impact an organization. Often, business decisions are made too quickly, without enough thought given to the potential repercussions. The STEEP analysis looks at external factors that influence trends, allowing you to analyze the past and predict the future.
ArchIntel
FEBRUARY 9, 2021
ArchIntel™ -. “The global pharmaceutical manufacturing market is expected to garner growth at a noteworthy CAGR of 12.8% from 2021 to 2030.” — Precedence Research. Bristol Myers Squibb , a biopharmaceutical company, is looking to hire an associate director of competitive intelligence focused on hematology and oncology. In a job announcement posted on LinkedIn, the company said that the associate director will be responsible for developing and executing the competitive intellige
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
ArchIntel
FEBRUARY 9, 2021
ArchIntel™ -. Spectrum, a provider of internet, TV and home phone services, has announced that it is on the lookout for a market intelligence manager to provide its operations with much-needed insights. In its help wanted ad on LinkedIn, the company said that the job calls for an individual who can help enhance the company’s competitive performance and market share.
Moz
FEBRUARY 9, 2021
Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. You’re working with your dev team on some technical improvements, but you notice a big slice of the opportunity lies with content. Your company has a content team, but you notice they’re not using keyword research to inform their articles.
ArchIntel
FEBRUARY 9, 2021
ArchIntel™ -. Application software firm UserTesting announced that there is a vacancy in its organization for manager of competitive intelligence. In its help wanted ad, the San Francisco-based company said that the job calls for the services of an individual who is passionate about “winning market battles and solving business mysteries.”. The company said that the candidate who will land the position will be the lead competitive analyst in its ranks.
Dataversity
FEBRUARY 9, 2021
Click to learn more about author JG Heithcock. At the start of every year, many businesses will dedicate time to comb through budgets, procedures, and quarterly plans in an effort to organize themselves for the year ahead. While some budgets account for antivirus software and other cybersecurity resources, many fail to calculate the costs of […].
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Thinknum
FEBRUARY 9, 2021
Product Updates API Uptime Status By popular demand, our new API Uptime feature lets you check the status of you API feed in real time. You can view API status across different datasets, or keep track of changes in status over time. Data Additions Stores Demae-can Glovo Fitness First Radiator.com, MAACO Collision Repair & Auto Painting, Carstar, Take 5 Oil Change, Meineke Traction Fiverr Job Listings Ortho Clinical Diagnostics Playtika Public.co Clubhouse Driven Brands.
Wink Intel
FEBRUARY 9, 2021
Many have never heard of annuities. Perhaps the easiest way to grasp the concept of annuities is to first discuss life insurance products. Life insurance is a contract that pays a benefit in the event you die unexpectedly. In turn, annuities are a contract that pay a benefit in the event you live too long. Annuities are a vehicle that is used to save for one’s retirement, just as some use certificates of deposit (CDs) and 401(k)s.
Engage3
FEBRUARY 9, 2021
81% of consumers regularly buy Private Label (PL) and view store brands as a differentiator when choosing where they shop. According to recent Nielsen research, shoppers during COVID became significantly less brand loyal with large national brands, benefitting PL during the early stages of the COVID-19 pandemic shopping. Mid-tier and Premium PL offerings had the most significant gains within Private Label, driven by increased household penetration and larger basket sizes.
Dataversity
FEBRUARY 9, 2021
Click to learn more about author Tuhin Bhatt. Everyone from Uber to Facebook and even Amazon had their initial versions as MVPs (Minimum Viable Product). Building an MVP is considered to be the first step to testing and validating a groundbreaking or audacious idea. The Build -> Measure -> Learn feedback loopis what makes an MVP […]. The post Building an MVP That Is Centered on User Behavior appeared first on DATAVERSITY.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
M Brain
FEBRUARY 9, 2021
The post What’s new at M-Brain? appeared first on M-Brain Market & Media Intelligence Solutions.
Wink Intel
FEBRUARY 9, 2021
We are now a year out from the initial passage of the SECURE Act, which was followed by some further amendments under the SECURE Act 2.0 in late 2020. Your clients may have heard conflicting advice – they must change their IRA beneficiaries, spend down their IRA as soon as possible, dismantle their trust, or immediately convert their traditional IRA to a Roth IRA.
FedSavvy
FEBRUARY 9, 2021
This blog is specifically written by Brian Lindholm , Managing Principal and Founder of FedSavvy Strategies. He is a nerd. Competitive Intelligence (CI) is my passion. In this blog, I am going to provide a non-boring and very practical definition of CI. Better yet, this blog will also share with you some steps to go from “zero to hero” in CI. This is a core part of my professional history and it has been the center of my professional existence for 14 years. .
Wink Intel
FEBRUARY 9, 2021
About the job. Symetra has an exciting opportunity to join our HR Talent Development team as a Learning Technology and E-Learning Specialist! About The Role. The Learning Technology and E-Learning Specialist will use his/her technical expertise to craft and implement online and blended learning solutions, as well as empower learning professionals and SMEs by sharing best practices on using a variety of learning technologies (including conferencing tools) and making the best of the combination o
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
ArchIntel
FEBRUARY 9, 2021
ArchIntel™ -. The process of harvesting information on people and organizations from open sources online is becoming more refined thanks to new tools, new research methods and a general interest in following the digital breadcrumbs left behind by others. An article recently published on E&T offers useful insights on some open-source intelligence tools but also warns overzealous sleuths to bear in mind that there are legal and ethical bounderies to be respected.
Wink Intel
FEBRUARY 9, 2021
(NEWSER) – The family of the 20-year-old college student who committed suicide after seeing his Robinhood account was apparently in the red to the tune of more than $700,000 is now suing the trading app. Alex Kearns committed suicide in June after seeing the alarming figure, and his family says he first tried three times to contact customer service about the issue—but was met with automated responses each time.
Wink Intel
FEBRUARY 9, 2021
Lincoln Financial says COVID-19 caused a noticeable effect on benefits costs at its individual life insurance and group insurance units in the fourth quarter of 2020. The pandemic contributed to life claims increasing 19% between the fourth quarter of 2019 and the latest quarter, to $1.1 billion. Click HERE to read the full story via ThinkAdvisor. The post Lincoln Financial Feels COVID-19 Mortality Sting appeared first on Wink.
Wink Intel
FEBRUARY 9, 2021
COVID-19 claims are starting to get on life and health insurance companies’ executives nerves. Most of the life and health insurers that have posted their earnings are reporting profits for the fourth quarter of 2020, and none is close to facing a strain on capital as a result of the pandemic. Click HERE to read the full story via ThinkAdvisor. The post COVID-19 Claims Seep Into More Insurers’ Earnings appeared first on Wink.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Wink Intel
FEBRUARY 9, 2021
In late January, there were three major transactions involving public companies announcing the sale of U.S. life insurers. The first involved Allstate selling Allstate Life to Blackstone, at a loss of $3.1 billion. The second involved MassMutual acquiring two index annuity writers from American Financial, and the third involves a spinoff of Jackson National from Prudential of London.
Wink Intel
FEBRUARY 9, 2021
Few financial products generate as much emotion from both supporters and critics as permanent life insurance. The granddaddy of permanent insurance is whole life insurance, which still represents a third of the individual life insurance market according to LIMRA. . The percentage of Americans who own permanent life insurance has declined in recent decades, and many advisors outside of the insurance industry are unfamiliar with the basics of the product structure.
Wink Intel
FEBRUARY 9, 2021
Where do we even start? Every year Haven Life puts together an Annual Report to celebrate our customers and everything they’ve accomplished over the past 12 months. But 2020 was different. So for this year’s Annual Report we…didn’t really create an Annual Report at all. Instead, we made a cookbook. And filled it with recipes from our policyholders. Think of this as a way to break bread with one another (something we literally couldn’t do in 2020) and an opportunity to share some joy, inspiration
Wink Intel
FEBRUARY 9, 2021
“This transaction is symbiotic,” Sheryl Moore, CEO of Wink Inc., the annuity data and marketing shop in Des Moines. “MassMutual, in addition to having a robust life insurance line, dominates the multi-year guaranteed annuity market and has competitive variable annuities too. Great American complements them with its strong market share in the fixed, indexed, and structured annuity segments.
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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Wink Intel
FEBRUARY 9, 2021
Life insurance application activity continues to grow at a steady pace early in 2021, with year-over-year activity up 3.9%, according to the January MIB Life Index. Growth was largely driven by the 31-50 age group, up 8.5%, MIB reported, while older age groups 61 and older declined year over year. Growth in January was seen across all age bands up to and including age 60.
Wink Intel
FEBRUARY 9, 2021
Prudential plans to halve the share annuities contribute to its earnings, a downsizing the insurer aims to accomplish through sales, reinsurance deals and expiring policies. Charles Lowrey, chairman and CEO, said the company strategy is centered on Prudential’s $750 million cost savings plan. “Over the next three years we plan to reallocate between $5 billion and $10 billion of capital with the intention of doubling the earnings contribution of our higher growth businesses and halvin
Wink Intel
FEBRUARY 9, 2021
Life stages offer different challenges and rewards whether you’re starting out on your own, raising a family, focusing on your career or preparing for a rewarding retirement. However, while each stage may be unique, it’s important to make sure your loved ones are cared for financially along the way. Early career. Surprisingly, it’s when you’re young and at your healthiest that it’s an ideal time to get your first life insurance contract.
Wink Intel
FEBRUARY 9, 2021
MINNEAPOLIS (PRWEB) FEBRUARY 02, 2021. A recent survey of over 100 health/life insurance experts found that 59% of industry professionals believe that there is a major move online for consumers for the insurance purchase process for personal products like life, health, and property & casualty insurance. Only 27% said the move was major for businesses.
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
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