Tue.May 31, 2022

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Crayon Customer Corner: How Mend Uses Crayon Integrations to Empower their Sales and Marketing Teams

Crayon

In our third installment of the Crayon Customer Corner, we chatted with Geoffrey Gibson — Vice President of Sales at Mend and a three-time (!!) Crayon user. After successfully leveraging Crayon at his two previous companies, Geoff arrived at Mend and began making moves to implement a competitive intelligence process, choosing the best CI platform for the job was a no-brainer.

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Data Activation for Beginners: Everything You Need to Know

Smart Data Collective

Big data technology is having a huge impact on the state of modern business. The technology surrounding big data has evolved significantly in recent years, which means that smart businesses will have to take steps to keep up with it. One of the biggest breakthroughs for data-driven businesses has been the development of data activation. What is Data Activation?

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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

Highlights What is TAM? Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Read More How Do I Calculate TAM? Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. Learn the Methods Why Do I Need to Find My TAM?

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What are the Benefits of Data Annotation?

Smart Data Collective

Machine learning and artificial intelligence (AI) have certainly come a long way in recent times. Towards Data Science published an article on some of the biggest developments in machine learning over the past century. One of the most remarkable changes has been the Named Entity Recognition tool, which can differentiate between the capitalization rules of German and English.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Key to Account-Based Marketing Success

Zoominfo

Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches. The catch? Without a strong data foundation, even the most well-thought-out ABM playbook will fail.

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The Tech Powering Intelligence Node’s 99% Product Matching Accuracy

Intelligence Node

The Need for Accurate Product Matching in Digital Retail According to a Statista report, eCommerce will account for an estimated 21% of retail sales worldwide in 2022 up from 10%.

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Top 10 Twitter Analytics Free Tools

Netbasequid

Twitter is one of the most recognizable social media platforms around. And people flock to it for any number of reasons such as news, memes, professional connections and even shopping. In order to make the most of this tweetable space, companies need dependable social media analytics tools to help read between the lines. And we are going to explore the best free Twitter analytics tools out there.

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ANNUITY AWARENESS MONTH EDITION

Wink Intel

June is Annuity Awareness Month! We will be reprinting our Chief Storyteller, Sheryl Moore’s most requested annuity-focused articles all month long; they will be indicated with “reprint” in the title and posted HERE. You’ll find these timeless articles are still relevant today. Annuity Awareness Month aligns perfectly with Wink’s top priority of ensuring that the public has the needed information and tools that are necessary, to succeed in their search for retirement plan and life insurance sol

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3 Things Citizen Data Scientists Need in Predictive Analytics!

Elegant BI

The technology research firm, Gartner has predicted that, ‘predictive and prescriptive analytics will attract 40% of net new enterprise investment in the overall business intelligence and analytics market.’ When combined with Citizen Data Scientist initiatives, the adoption and use of predictive modeling and forecasting techniques can be a boon to any enterprise.

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Wink, Inc. Releases 1st Quarter, 2022 Deferred Annuity Sales Results

Wink Intel

. MULTI-YEAR GUARANTEED ANNUITY SALES GROWTH DOMINATES IN 2022. . Wink, Inc. Releases 1 st Quarter, 2022 Deferred Annuity Sales Results. Des Moines, Iowa. May 26, 2022 – Wink’s Sales & Market Report is the insurance industry’s #1 resource for annuity sales data since 1997. Sixty-two indexed annuity providers, 44 fixed annuity providers, 68 multi-year guaranteed annuity (MYGA) providers, 16 structured annuity providers, and 43 variable annuity providers participated in the 99 th editi

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Are Data Lakehouses Secure and the Best of Both Worlds?

TDAN BI

As we enter a new cloud-first era, advancements in technology have helped companies capture and capitalize on data as much as possible. Deciding between which cloud architecture to use has always been a debate between two options: data warehouses and data lakes. But a new concept has emerged, the data lakehouse, which has addressed the […].

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Reprint: Annuity Quick Reference Guide #AnnuityAwarenessMonth

Wink Intel

Many have never heard of annuities. Perhaps the easiest way to grasp the concept of annuities is to first discuss life insurance products. Life insurance is a contract that pays a benefit in the event you die unexpectedly. In turn, annuities are a contract that pay a benefit in the event you live too long. Annuities are a vehicle that is used to save for one’s retirement, just as some use certificates of deposit (CDs) and 401(k)s.

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5 Major Advantages of Using Inbound v. Outbound Email Marketing

Weidert Group

An estimated 4 billion email users sift through or send an astonishing 319 billion business and consumer emails every day 1 —- and 47.3% of them are digital marketing spam or phishing schemes. 2. With nearly half of email traffic congested by junk, there is seemingly little room for legitimate email marketing. However, it’s worth the effort for industrial marketers to claim a rightful place in a contact’s email inbox.

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How to Keep Cloud Storage Costs Under Control

Dataversity

Do you feel that your business is overspending on cloud storage? Maybe no one knows all the cloud accounts your company has open. Or no one can fully explain the company’s monthly bill. The pricing may seem straightforward, but you look at your latest bill and fail to comprehend the extra charges. Every organization can […]. The post How to Keep Cloud Storage Costs Under Control appeared first on DATAVERSITY.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Brookfield Reinsurance Completes $5.1 Billion Acquisition of American National

Wink Intel

BROOKFIELD NEWS, May 25, 2022 (GLOBE NEWSWIRE) — Brookfield Reinsurance has completed its acquisition of American National in an all-cash transaction valued at approximately $5.1 billion. Under the terms of the transaction, Brookfield Reinsurance acquired all issued and outstanding shares of American National Group, Inc. at a price of $190 per share.

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12 Cloud Computing Risks & Challenges Businesses Are Facing In These Days

Datapine Blog

Table of Contents. 1) What Is Cloud Computing? 2) The Challenges Of Cloud Computing. 3) Cloud Computing Benefits. 4) The Future Of Cloud Computing. Everywhere you turn these days, “the cloud” is being talked about. It’s a hot topic, and as technologies continue to evolve at a rapid pace, the scope of the cloud continues to expand. Yes, this ambiguous term seems to encompass almost everything about us.

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Minnesota becomes 25th state to pass new annuity sales rules

Wink Intel

WASHINGTON, May 27 (TNSreact)(TNSres) — The American Council of Life Insurers issued the following news release:Legislation recently signed into law by Minnesota Governor Tim Walz greatly enhances protections for consumers seeking lifetime income from annuities. Minnesota is the 25th state to implement the ‘best interest of consumer enhancements’ in the National Association of Insurance Commissioners (NAIC) Suitability in Annuity Transactions Model Regulation.

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Hubert Humphrey and HGI Partner with Integrity to Innovate Insurance and Serve More Americans

Wink Intel

Industry legend Hubert Humphrey selects Integrity for its best-in-class technology, marketing and support capabilities to provide more comprehensive solutions to HGI advisors and clients. DALLAS , May 25, 2022 /PRNewswire/ — Integrity Marketing Group, LLC (“Integrity”), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has entered into an agreement to acquire HGI , one of the nation

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Ameritas announces newly elected officers

Wink Intel

LINCOLN, Neb. , May 31, 2022 /PRNewswire/ — Ameritas President and Chief Executive Officer Bill Lester announces the following officer elections. Aaron Berthold has been promoted to vice president, service. Berthold was previously second vice president, customer service. He earned a Master of Arts in management with an emphasis in leadership from Doane College and a Bachelor of Science in education-business from the University of Nebraska-Lincoln.

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SURVEY: The future of work is already here – and it’s not fully remote

Wink Intel

62% Gen Z, 51% Millennials would consider leaving jobs based on employer’s return-to-office plans. COLUMBUS , Ohio , May 24, 2022 /PRNewswire/ — The Great Resignation is showing signs of slowing, but there is a significant disconnect between management and employees on what it takes to retain workers in the post-COVID work environment.

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Ellen Cooper Assumes Role of Lincoln Financial Group President and Chief Executive Officer

Wink Intel

RADNOR, Pa.–( BUSINESS WIRE )–Lincoln Financial Group (NYSE: LNC) today announced that Ellen G. Cooper has assumed the role of president and chief executive officer (CEO) and has become a member of Lincoln National Corporation’s board of directors. Cooper was named CEO-elect in August 2021 after 10 years as a Lincoln executive, serving most recently as executive vice president, chief investment officer, head of Enterprise Risk and the Annuity Solutions group, and a member of the Linc

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Jackson Expands RIA Distribution Network Through New Strategic Alliance with The Pinnacle Group

Wink Intel

Jackson Expands RIA Distribution Network Through New Strategic Alliance with The Pinnacle Group. May 25, 2022 04:05 PM Eastern Daylight Time. LANSING, Mich.–( BUSINESS WIRE )– Jackson National Life Insurance Company® (Jackson®), the main operating subsidiary of Jackson Financial Inc. 1 (NYSE: JXN), today announced a new distribution relationship with The Pinnacle Group (Pinnacle) to offer its advisory annuity products through Pinnacle’s outsourced insurance desk (OID), which s

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Monument Re acquires portfolio from Zurich International Life Limited

Wink Intel

HAMILTON, Bermuda–( BUSINESS WIRE )–Monument Re announced today that it had reached an agreement with Zurich International Life Limited (“ZILL”) to acquire the closed book portfolio of Zurich International Life Limited’s Singapore long term life insurance business. Following Monument International Life Assurance Company Limited (“MILAC”) successfully receiving a Singapore insurance licence on 27 th May 2022, the ZILL Singapore branch portfolio and employees will transfer into the ne

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Life/annuity insurers lead surge into private equity investments

Wink Intel

The value of US insurance companies’ investments in private equity products grew by 25.8% in 2021, to $117.4 billion, from $93.3 billion in 2020. It was the biggest year-over-year increase in PE investments in recent years, according to a new AM Best special report. Click HERE to read the full story via RIJ. The post Life/annuity insurers lead surge into private equity investments appeared first on Wink.

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Annuity Payout Rates Are on the Move

Wink Intel

Fixed rate annuities, also called multi-year guaranteed annuities (MYGAs), are like CDs offered by insurance companies that are a surprisingly appealing fixed income investment alternative. MYGAs provide guaranteed returns similar to corporate bond yields (which are not the same as corporate bond returns). Assets are protected by state guaranty funds, and gains are taxed only when the annuity is cashed in, providing a net tax benefit for near-retirees who expect their income tax rate to fall.

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Nationwide adds new index options to IUL Accumulator II 2020

Wink Intel

Columbus, OH— To address growing concerns about market volatility, Nationwide has added new index options to one of its indexed universal life insurance products, Nationwide IUL Accumulator II 2020. The new indices offer consumers more choices for growth potential even in choppy markets. Each index takes a unique approach to limiting the impact of market volatility – one selects investments based on the business cycle while the other focuses on removing the potential for human bias.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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14 Actionable Tips To Help Improve A Personal Credit Score

Wink Intel

3. Pay More Than The Minimum Due. When it comes to credit cards, always pay your bills on time, and always pay more than the minimum. Paying down the cards that have the least available credit is also advisable. You want to ensure, as much as possible, that your credit card balance is not near the limit. Lastly, don’t necessarily get rid of cards that you have had for a long time, as they help your score if you are in good standing. – Sheryl J.

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Annuity Buyers Rush for the Raincoats

Wink Intel

The battle between the raincoats and the beach towels showed up last week in new annuity issuer sales survey data from Wink. Overall deferred annuity sales increased just 2.2% between the first quarter of 2021 and the first quarter of this year, to $60 billion. Sales of the kinds of non-variable products that can protect your clients against loss of account value, even in severe downturns, performed much better than sales of products without account value guarantees — but savers preferred the n

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‘Crazy’ evolution of life, annuity indexes draws scrutiny, says expert

Wink Intel

Indexed products are driving the life insurance sales train, a leading market expert said this week, but dark clouds are lurking. For one, regulators are likely to take another look at a regulation dealing with indexed life illustrations, said Sheryl Moore, president and CEO of Moore Market Intelligence. Likewise, lawsuit activity is up, targeting a variety of sales practices associated with indexed annuity and life insurance products, she added.

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MYGA sales growth dominates among deferred annuities in 1Q 2022, Wink report finds

Wink Intel

Total first quarter sales for all deferred annuities were $59.7 billion; a decrease of 1.9% compared to the previous quarter and an increase of 2.2% compared to the same period last year, according to the 99th edition of Wink’s Sales & Market Report for 1st Quarter, 2022. All deferred annuities include the variable annuity, structured annuity, indexed annuity, traditional fixed annuity, and MYGA product lines.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.