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February 2019 B2B Blog Post Round-Up

Zoominfo

Not only does he seem like an entirely different person than the one you interviewed—but he also makes very little effort to learn the role, makes several costly mistakes, and proves to be very difficult to work with. In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. Continue reading.

Copywrite 150
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

Before going further down this road, learn these common mistakes and save yourself time, money, and grief. If you find an influencer on social media whose skills interest you, then carefully review their profiles and posts. Mistake #14: Focusing on the Sales Metric Alone. Did You Know? It really is that simple! Did You Know?

Marketing 212
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How to Create a Marketing Playbook for Consistent Campaigns

CXL

In this article, we’ll explain how to create a marketing playbook to align your teams and boost your sales opportunities. This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Your customer profiles and buyer personas. Target audience.

Marketing 124
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LinkedIn About Section – Tips And Examples on How to Write a Good One

mention

That said, when people want to learn more about you, your business, your job, etc., the first thing they will do is check out your LinkedIn profile, specifically your “About” section. You can consider your LinkedIn profile to be a landing page. Read on to learn more! You can use it to build your professional identity.

Profiling 167
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Transportation and travel services (auto sales and maintenance, auto rentals, travel agencies, tour guides, charging stations, etc.) Create a Google My Business profile for your business if you don’t already have one so that you can work towards ranking well in Google’s local results. can create special packages for businesses.

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Job Candidate Personas: A Guide for Recruiters

Zoominfo

Ready to learn more about candidate personas? Persona creation boils down to three steps: collect your data, analyze it, and then build your final profile. And even more importantly, how can you guarantee a quality hire if you don’t know what your ideal candidate looks like? Keep reading. What are job candidate personas?

Copywrite 100
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Job Candidate Personas: A Guide for Recruiters

Zoominfo

Ready to learn more about candidate personas? Persona creation boils down to three steps – collect your data, analyze it, and then build your final profile. Or, contact our sales team today to learn how our recruiting platform can help your source better talent today! Keep reading. Data collection.

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