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The generative AI revolution is transforming how banks work

CIO

Copilot combines large language models (LLMs) with the bank’s data, providing staff access to a virtual PA, copywriter and analyst. Not just to increase productivity, efficiency and innovation but to free up staff to create deeper customer relationships. Generative AI, Innovation

Banking 826
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Tech leaders weigh in on the upside and flipside of generative AI

CIO

“Since the middle of last year, we’ve been analyzing the potential impact, opportunities, and risks of the speed of innovation in this area, as well as introduced policies and implemented measures to minimize risks,” he says. But overall, we see this as a huge opportunity. A Trojan horse?

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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. Ogilvy peels back the curtain to share the secrets to successful advertising, copywriting , and brand building. Ries strives to take the guesswork out of innovation.

Marketing 260
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Is AI-Generated Content a Net Positive for Businesses?

Smart Data Collective

You’re in the process of hiring another copywriter for your business, and you had a colleague tell you to try out AI-generated content. Seeing as AI-generated content uses information already available to it, it’s impossible for it to be innovative in its own right.

Business 241
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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

Fintech, or financial technology, uses innovative solutions to improve the financial services industry. If you’re interested in a specific type of work (such as PPC or copywriting), ask them if they have case studies to show off their capabilities in that area. Find a Fintech Marketing Company that Makes the Most of Big Data.

Marketing 343
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Why Has GAI Risen So Quickly?

SCIP

In 2020, GAI tools were able to create general first drafts of copywriting and conduct average searches. Generative AI has enjoyed an accelerating journey of innovation and importance, from its roots in AI’s earliest days in the 1950s to today’s near-constant release of innovations and demonstrations leveraging its many capabilities.”

SCIP 45
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US Engineering Services Industry: Optimism Amid Lingering Pandemic

ArchIntel

As SVP for AECOM, Elero has been responsible for driving top-line growth for the company’s intelligence solutions enterprise, with a focus on capitalizing on business opportunities and managing investments necessary for providing innovative and cost-effective solutions. Ryan Albright, Marketing Director, Herbert, Rowland & Grubic.

Copywrite 104