Remove Competitive Remove Marketing Remove Sales Enablement Remove Win
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Sales Enablement Metrics: 7 Ways to Measure Success

Crayon

Whether you’re a marketer or a sales manager, there are innumerable ways you can empower sellers to do their jobs more effectively. You can provide intel that helps them win competitive deals. Competitive win rate. Sales cycle length. You can provide content that helps them personalize emails.

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Sales Battlecards: 8 Tips to Help You Win More Deals

Crayon

The sales battlecard is an extraordinarily impactful tool for any business in a competitive B2B market. As we'll discuss in the 2021 State of Competitive Intelligence Report (coming soon!), 71% of businesses that leverage sales battlecards say these tools have helped them increase their win rate.

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Using Win Loss Analysis: Marketing

Primary Intelligence

Win loss analysis has helped many marketers better understand their buyers. Through first-hand buyer feedback, marketers are able to discover what their buyers truly care about, how to speak to their buyers based on persona, and what value propositions will be most effective. Creating Sales Enablement Assets.

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Why Traditional Win Loss is Dead

Primary Intelligence

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. We’re sorry, but it is.

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Create an Effective Sales Enablement Strategy in Seven Steps

ArchIntel

Conor Bond , a content marketing and search engine optimization specialist at software-driven competitive intelligence platform Crayon, has written a seven-step guide to developing an effective sales enablement strategy. He advises that only those who are essential should be part of the sales enablement strategy team.

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Tips for Choosing a Win Loss Platform

Primary Intelligence

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

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Adobe Hiring Senior Manager of Competitive Intelligence

ArchIntel

Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The fruits of these efforts will be used to support strategy formulation, business and marketing plans, new product development and business development initiatives, Abobe said.