Owler

DECEMBER 20, 2021

What is a Competitive Analysis? Competitive analysis assists business owners and marketing teams to understand their company’s target market by examining the strengths and weaknesses of competitors' business strategies. That said, you shouldn’t entirely neglect indirect competitors. SWOTs are a simple but powerful tool.

Analysis 52

Analysis SWOT Competitive Competitor Analysis 52

Alpha Sense BI

APRIL 3, 2024

Customer Base In some cases, the target customer profile for this market may be obvious (i.e. even before starting research on CGM, we likely know that these products are intended to serve people with diabetes). We’ll cover this workflow more in depth in the next section.

Analysis 52

Analysis SWOT Marketing Marketing 52

Netbasequid

APRIL 26, 2023

Additionally, the report will highlight which consumer insights channels marketers consider a “must” for participating in and the most significant use cases for consumer insights. And staying competitive in today’s marketplace requires businesses to understand where consumers gather and share information.

Research 98

Research Globalization Competitive Intelligence Pharmaceutical 98

Netbasequid

JULY 24, 2023

And pharmaceutical analytics can help brands stand out amid growing competition to unlock previously hidden opportunities. Competitive Advantage By leveraging analytics in healthcare, pharma companies can gain a competitive advantage and lead their markets. So, it’s quite involved. Competitor analysis on three metrics.

Pharmaceutical 52

Pharmaceutical Business Competitor Analysis Competitive Landscape 52

Wink Intel

MARCH 29, 2021

The Life insurance providers market global report answers all these questions and many more. The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market.It Read the full report: [link].

Globalization 40

Globalization Competitive Landscape Briefing Marketing 40

Zoominfo

JUNE 28, 2023

In order to make the launch a success, it’s crucial that you set clear goals, plan future steps, and earn a competitive advantage. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. Another key component of positioning is understanding the competitive landscape.

Marketing 130

Marketing Marketing Sales Advantage 130

Similarweb

APRIL 16, 2021

B2B brands need to profile companies in their buyer personas. Conduct market research on your competitors. Using Marketing Intelligence platforms allows you to gain insight into your competitors and their markets. Types of buyer personas. What are their demographics ? Are there any trends you can identify?

Market Research 97

Market Research Marketing Research Sports Competitive Landscape 97

Alpha Sense BI

JUNE 23, 2023

For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

Market Research 52

Market Research Marketing Research Research Marketing 52

Alpha Sense BI

MAY 2, 2024

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. Likewise, executive leadership must have a thorough understanding of the competitive landscape they are operating in while staying keenly aware of evolving consumer trends.

Market Research 52

Market Research Marketing Research Retail Research 52

ArchIntel

OCTOBER 29, 2020

Leslie Mauger , director of Pricing, Strategy and Intelligence at Peraton , recently spoke with ArchIntel regarding how she measures success within competitive intelligence, how to draft competitive intelligence reports and some of the lessons and challenges she’s learned throughout her career in the sector.

Competitive Intelligence 196

Competitive Intelligence Intelligence Intelligence Competitive 196

Similarweb

APRIL 16, 2021

B2B brands need to profile companies in their buyer personas. Conduct market research on your competitors. Using Marketing Intelligence platforms allows you to gain insight into your competitors and their markets. Types of buyer personas. What are their demographics ? Are there any trends you can identify?

Market Research 52

Market Research Marketing Research Sports Competitive Landscape 52

Netbasequid

APRIL 12, 2023

It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.

Analysis 111

Analysis Competitive Competitive Intelligence Competitive Landscape 111

Wink Intel

JULY 11, 2023

Special coverage on the Russia – Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession Global competitiveness and key competitor positions Market presence across multiple geographical footprints – Strong/Active/Niche/Trivial – buy the report!

Marketing 40

Marketing Marketing Market Segmentation Business 40

Owler

JANUARY 27, 2022

Why Great Market Research Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Google Keyword. Social Mention.

Market Research 52

Market Research Marketing Research Advantage Advantage 52

Alpha Sense BI

APRIL 26, 2024

Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Cost: Pricing for Klue is not publicly listed. Quotes are provided on an individual basis.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

Evalueserve

DECEMBER 2, 2020

There’s no denying the importance of having a competitive intelligence (CI) platform in the “New Normal”. With the variety of competitive intelligence (CI) platforms and solutions available, almost every need is filled, whether it is market research, competitive landscaping, trend analysis, customer insights, or anything in between.

Competitive Intelligence 98

Competitive Intelligence Competitive Competitive Landscape Intelligence 98

SpyFu

FEBRUARY 10, 2021

Competitive analysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitive analysis is not easy. It takes time, patience, and practice—three elements that can be luxuries for many busy marketers.

Analysis 116

Analysis Competitive Brainstorming Research 116

Alpha Sense BI

DECEMBER 16, 2022

Whether you’re trying to win new business, position your company for macroeconomic shifts, or simply beat the market, having a comprehensive strategy for monitoring competitors, trends, and the market is critical to doing your job successfully. The majority of respondents use 3-6 tools for market intelligence research.

Benchmarking 93

Benchmarking Competitive Landscape Briefing Market Intelligence 93

Alpha Sense BI

JANUARY 17, 2024

Enterprise Search – Key Use Cases Internal Knowledge Management Effective knowledge management is critical for maintaining organizational efficacy and gaining a competitive advantage. This advanced functionality is especially crucial for professionals in financial sectors who deal with complex and diverse sets of data.

SWOT 52

SWOT Knowledge Algorithm Security 52

Alpha Sense BI

MARCH 28, 2023

These first-hand perspectives are a critical addition to the secondary research that most professionals rely on in their market research, landscaping, and monitoring. Pricing: Learn how the price of Stream by AlphaSense ’s premium expert transcript library can keep you ahead of the competition.

Value Chain 52

Value Chain Biotech Research Pharmaceutical 52