Contify

AUGUST 25, 2020

The new normal requires new tools to navigate and gain a competitive advantage. Erik Glitman has over three decades of experience in consulting and managing key competitive and market insights research to support clients’ strategic planning, sales, marketing, and growth initiatives.

Competitive Intelligence 64

Competitive Intelligence Research Primary Research Competitive 64

Apprize360 Intelligence

DECEMBER 18, 2017

The debate “where” the competitive intelligence (CI) function should be housed within a company is one that has been on-going over the past 20 years. Some are insistent that a CI program needs to be a function of product marketing with the goal of influencing product messaging and arming sales with the latest sell-against intelligence.

Competitive Intelligence 40

Competitive Intelligence Competitive Intelligence Intelligence 40

Primary Intelligence

JUNE 10, 2021

As sales leaders, we face tough challenges. With inaccurate forecasts, personnel turnover, and an ever-changing competitive landscape, our revenue goals can seem like they are slipping further and further away. Most often, buyers described missteps in the sales process as the reason for lost business – even ahead of price!

Sales 192

Sales Win Competitive Landscape Loss 192

Evalueserve

JULY 2, 2021

Evalueserve hosted a Roundtable event for Professional Services firms where industry professionals came together to discuss challenges, best practices, and how they effectively use Competitive Intelligence to differentiate themselves in a competitive landscape. CI should be housed in Marketing and/or Strategy Teams.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Contify

AUGUST 6, 2020

They often believe they “know everything there is to know” about their market and competitive landscape. How are salespeople managed if they reject the findings of sales intelligence? How often is win-loss analysis deployed? Governments have their “eyes and ears” on the ground in countries around the world.

Competitive Intelligence 52

Competitive Intelligence Competitive Intelligence Intelligence 52

Alpha Sense BI

APRIL 26, 2024

Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

Alpha Sense BI

JUNE 1, 2023

For CPG companies today, it’s crucial to consistently be up on the evolution of consumer behavior, market trends, and the competitive landscape, so as to avoid information blind spots and mitigate the risk of falling behind. But another major reason is that Gen Z shoppers now make up over 40% of all online shoppers.

Marketing 93

Marketing Marketing Retail Commerce 93

Moz

MAY 5, 2020

As a search marketer, and given that we've clearly measured a Google traffic drop, the next question is whether this drop was due to a loss of rankings (we'll get to other explanations in a moment). On the other hand, it could be that something about the site or the competitive landscape has changed that's driving down CTR.

IT 74

IT Algorithm Competitive Landscape Competitive 74

Netbasequid

JANUARY 27, 2022

Tapping into a recent report, Mackey revealed that customer experience is going to be the greatest determinant of the success of businesses in beating their competition. Competitive intel uses powerful tools. Watch out for non-traditional competition.

Competitive 97

Competitive SCIP Airline Industrial Espionage 97

Alpha Sense BI

JANUARY 2, 2024

And when it comes to deciphering the competitive landscape, Europe is projected to uphold its position as the primary region for GSSSBs, while North American issuance may face challenges due to diminished supply and demand for the remainder of the year.

Marketing 111

Marketing Marketing Loss Banking 111