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Decoding the Qualtrics deal: Was the firm a good fit for SAP?

CIO

“While there was no doubt that CX mattered tremendously, there were a lot of questions about why SAP needed to buy Qualtrics versus retain them as an ecosystem partner along with numerous other popular CX products customers might use,” said Liz Herbert, principal analyst at market research firm Forrester.

Commerce 325
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Top 15 market research agencies London

ATTEST

There are many market research companies out there, but sometimes you just want to work with someone who’s close to home or simply knows the area in which you’re looking to expand. From online surveys to consultancy services, these firms are fifteen different top market research companies for you to pick from.

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Top 13 market research firms in New York City for real consumer insights

ATTEST

If you’re a marketer or insights professional looking for insights into your target audience, then look no further than the Big Apple. The market research industry is big and ever-changing, but there are some settled market research companies in New York that will help you make sense of your consumer knowledge.

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Ep. 318 – Dominic Carter & Debbie Howard, of The Carter Group, on how to add Strategy to Market Research

Happy Market

Founded in 1989, The Carter Group is a strategic market research agency that has been helping clients engage with consumers and businesses in Japan. Prior to joining The Carter Group, Dominic served as the Managing Director of Japan for Millard Brown and Debbie is the President Emeritus of the American Chamber of Commerce in Japan.

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Discover the Voice of the Customer With Expert Insights

Alpha Sense BI

The technology industry is ever-evolving with rapid innovations and releases of new products, innovations, or software as a service (SaaS). Staying ahead of the competitive market requires business professionals to listen to the voices of customers (VoC) to understand how they respond to these market-moving technologies.

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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

This phase of your LinkedIn competitive intelligence research strategy focuses on translating that raw data into actionable intelligence to make sure that you take informed decisions and build a competitive advantage. This can help product teams anticipate market moves and plan proactive responses.

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The 6 Market Intelligence Themes Driving H2 2023

Alpha Sense BI

With the speed and scale of this innovation, it’s difficult to understand how best to incorporate and leverage AI in your research. Join us at the AlphaSense Advantage Summit to learn how to increase the speed at which you do research with AlphaSense’s latest AI capabilities. Ready to move at the speed of the market?