Decoding the Qualtrics deal: Was the firm a good fit for SAP?
CIO
MARCH 14, 2023
“While there was no doubt that CX mattered tremendously, there were a lot of questions about why SAP needed to buy Qualtrics versus retain them as an ecosystem partner along with numerous other popular CX products customers might use,” said Liz Herbert, principal analyst at market research firm Forrester.
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