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Market Intelligence Data: The Definitive Guide

Zoominfo

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence.

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ROI of GenAI in Market Intelligence

Alpha Sense BI

Generative artificial intelligence (genAI)—it’s seemingly ubiquitous, from its ascending market evaluation (reaching a $1.3 But some industry leaders are still unsure of how this technology can help them, their team, and operations—in other words, what is the ROI of genAI in market intelligence ? Why, exactly?

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Benefits of Automating Market Intelligence vs. Manual Analysis

WideNARROW

Embracing the Future of Market Intelligence The landscape of market intelligence has undergone a significant transformation in recent years, propelled by advancements in technology and the rising demand for actionable insights.

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Leveraging AlphaSense for Business Intelligence

Alpha Sense BI

Business intelligence (BI) and analytics are competitive necessities in today’s fast-moving, data-driven business world. Although business intelligence is a powerful tool, most organizations do not implement it successfully or are lacking a centralized source to maximize its full potential.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

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The 6 Market Intelligence Themes Driving H2 2023

Alpha Sense BI

Today, opportunities are short lived for business professionals, emphasizing the importance of making decisions quickly. Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective market intelligence (MI)—from strategy and business development, to IR, all the way to consulting.

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Definition and Examples of Market Intelligence 

Netbasequid

What is market intelligence? It’s a term that you’ve likely heard many times in the last few years and perhaps have dismissed as something that only applies to industry leaders with full-fledged marketing and tech teams. What is Market Intelligence? And these benefits are apparent to businesses immediately.