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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. To better understand the modern customer loyalty, it’s helpful to take a brief look at the history of modern loyalty programs and how mobile devices changed the trajectory. Source: ZoomInfo.

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US Aerospace Sector Poised to Take Off After Pandemic Slowdown

ArchIntel

David Missal, Senior manager, Ball Aerospace. Executive Profile: David Missal, Senior Business Development and Strategy Manager at Ball Aerospace. David Missal serves as the senior manager of strategy and business development for Ball Aerospace ‘s national defense business. government.

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Ep. 573 – Why Invest in Customer Satisfaction – Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University

Happy Market

Michigan State University (Michigan State, MSU) is a public land-grant research university in East Lansing, Michigan. This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus.

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Amazing Data-Driven Software Applications Revolutionizing Inventory Optimization

Smart Data Collective

One of the most important applications of big data technology lies with inventory management and optimization. This is the best inventory optimization software for 2021, according to the latest research updated in December 2020 by Business.org. Let’s take a brief look at each one in the top 7.

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Basic Reputation Management for Better Customer Service

Moz

Basic components are built into the dashboard, offering a simple jumping off point into the complex world of reputation management. The screenshot above shows a portion of the functions Moz Local offers for review management. Takeaway: don’t just say “thanks” to every customer who positively reviews your business.

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Rewriting the Beginner's Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO

Moz

Client question examples: Can you give us a brief history of your company? We’ve seen cases of bounce rate spiking for redesigned restaurant websites that are doing better than ever. In addition, Google Tag Manager is a free tool that allows you to manage and deploy tracking pixels to your website without having to modify the code.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

But what can local SEO practitioners do once they’ve got these formal listings created and a system in place for managing them? All you need is the right tools for the research phase! We’re going to use Moz’s Link Intersect tool to do this research for Bottger Mansion. What can I do to move the needle?”