Building Loyalty Evolves with Data, Smartphones, and Personalization
Zoominfo
SEPTEMBER 10, 2020
ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. To better understand the modern customer loyalty, it’s helpful to take a brief look at the history of modern loyalty programs and how mobile devices changed the trajectory. Source: ZoomInfo.
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