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Tech leaders weigh in on the upside and flipside of generative AI

CIO

We ran workshops with every division of our business, educating them on the accelerating innovation in this area, brainstorming opportunities and risks. The potential is highly positive and impactful, particularly as a research tool or one which gives an initial, albeit fully formed, answer.

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Diversity and inclusion: 7 best practices for changing your culture

CIO

Research has long shown that diverse teams are more productive , more engaged, and the companies that create them are more profitable. Despite the requisite commitment and knowledge, however, creating a truly diverse and inclusive workforce takes much more than locating and tapping a diverse hiring pipeline.

Startups 877
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Competitive Intelligence Spotlight #33: Marcia Altgilbers, Competitive Intelligence & Price-to-Win Director of BAE Systems

ArchIntel

As far as education, my team has a mix of disciplines. We meet, brainstorm, strategize and listen to each other’s perspectives, which helps build stronger deliverables. As we expanded our service offerings, we identified critical skills and knowledge gaps we needed to fill.

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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Combine your sales insights with your own research.

Sales 201
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6 generative AI hazards IT leaders should avoid

CIO

They list several scenarios to avoid — political campaigns and highly sensitive events where use or misuse could be consequential to life opportunities or legal status — and others to be cautious about, such as high stakes areas in healthcare, education, finance and legal. He does see opportunities, though, to use GenAI as a sidekick. “It

IT 835
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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Now it’s time to research specific demand. For example, here’s data capturing a 50% increase in US demand for tortillas and wraps: Unfortunately, Google’s tool can’t zoom in to a local level, and you can’t query the tool, but it’s great for brainstorming business concepts based on trending queries. Assess local demand.

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Ep. 579 – Why Consumers are Overwhelmed and how That Affects Your Brand – Brand Transformation with Dr. Emmanuel Probst at IPSOS

Happy Market

Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus.