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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

With a consumer public struggling to get its basic needs met, you want to own the business that grows, sells, or markets the dried beans if you can determine they’ll continue to be a must-have in all times and seasons. My skills, for example, would enable me to teach almost any business in town how to market themselves.

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My 8 Best Local SEO Tips for the 2020 Holidays

Moz

I can’t think of another year in which it’s been more important for local businesses to plan and implement a seasonal marketing strategy extra early, to connect up with customers who will be traveling less and seeking ways to celebrate at home. 4) Embrace local e-commerce and product listings. Put your products everywhere you can.

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Quick Wins to Boost Ecommerce Results: Holiday 2022 Edition

E2M

So, you are probably brainstorming ideas to attract more leads and boost your eCommerce sales. But the online retail underwent a tremendous shift during the pandemic. For every $1 marketers spend on email marketing, you can receive $36 in return. As a marketer, you can tap into these last-minute shoppers.

Win 57
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?

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Millennial vs Gen-Z Marketing: 7 Key Differences Marketers Should Know

mention

If you think marketing to millennials is the same rodeo as marketing to Gen-Z, think again. Soon enough, millennials and Gen-Z will make up most of our workforce and will hold more spending power, so it’s important to brush up on exactly what makes them different so you can create marketing campaigns that cater to different markets.

Marketing 292
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MozCon 2019: Day Two Learnings

Moz

Get people involved in the mission and brainstorming as soon as possible. And as marketers, we need to create content that reflects just that.” Dr. Marie Haynes serves up incredible tips for how to practically improve your site’s E-A-T — something every SEO and marketer needs. Rip the bandaid off. We are about ourselves.

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Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine

Moz

Posted by Lorna_Franklin A lot of people forget that Amazon is a search engine, let alone the largest search engine for e-commerce. With 54 percent of product searches now taking place on Amazon, it’s time to take it seriously as the world’s largest search engine for e-commerce. Amazon’s A9 algorithm: The secret ingredient.