Similarweb

APRIL 16, 2021

Who’s your target audience ? Your target audience lets you get to know your potential customers and create highly focused marketing campaigns that connect with them. . To reach your target audience , you need to get inside their heads. . What are buyer personas ? . . Why are buyer personas important?

Market Research 52

Market Research Marketing Research Sports Competitive Landscape 52

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

Capital 89

Capital Sales Education Startups 89

Owler

FEBRUARY 21, 2022

The customer profile differs from a buyer persona. Although often used synonymously, a buyer persona is a fictionalized representation of a target customer with imaginary attributes and needs, while your ideal customer profile is based on existing data extracted from a group of customers who already love your brand.

Profiling 59

Profiling Win Sales Intelligence 59

Similarweb

JANUARY 19, 2021

If you’re building a content strategy and leaving video out, you’re falling behind the times. It’s a different way to up your SEO strategy and boost your ranking on SERPs (search engine result pages). . Video SEO strategy is a different ball game than traditional, written SEO content strategy. Video is hot.

Algorithm 78

Algorithm Marketing Marketing Gaming 78

Alpha Sense BI

DECEMBER 13, 2022

Valuable use cases for market analysis and tools include: Developing go-to-market strategies – market analysis tools help you create a roadmap for launching your product or service to market. In other words, market research answers the “What?” while market analysis answers the “Why?” and “What’s next?”.

Analysis 97

Analysis Marketing Marketing Primary Research 97

Owler

JUNE 2, 2022

Using a dedicated team allows you to effectively conduct marketing research and target the right audience. This recruitment strategy also allows you to enjoy the perks of a dedicated marketing department. For example, you can fill your ranks with content marketers, email marketers, pay-per-click experts, and social media professionals.

Marketing 83

Marketing Marketing Brainstorming Gaming 83

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast. Check it out!

Marketing 252

Marketing Marketing Copywrite Sales 252

Zoominfo

JUNE 24, 2018

In today’s blog post, we reveal five quick ways to improve your customer relationships. Knowledge centers often include videos, demos, tutorials, white papers, case studies, blog posts, glossaries, and more. Bots can even link to relevant content and tutorials to put customers on the right track. Keep reading!

Brainstorming 133

Brainstorming Knowledge Advantage Advantage 133