blog seo-and-sem-marketing 
mention
OCTOBER 20, 2023
You search through your most popular blog posts and find ways to give more information to your existing customers and make something fresh for new clients. This one piece of information becomes more blog posts, white papers, social media posts, and YouTube videos. If you have a blog, data shows you need to blog frequently.
mention
MARCH 27, 2024
Reputation damage control and repair practices have long been used by risk-averse market players, big and small. Most of the time, search engine reputation management is about making sure your content and SEO create the right images in search results. Online reputation is fragile. This harm can be severe and possibly permanent.
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Zoominfo
JUNE 20, 2018
The marketing tech landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Subsequently, new technologies have emerged as well, aimed to help marketers achieve specific tasks and objectives. Today, we break down the most important categories of marketing tech.
Similarweb
SEPTEMBER 13, 2021
With so many websites and digital channels being created and used on a regular basis, the challenge for you as a marketer is ensuring people find your website for the most relevant keyword terms. In this article, we’re going to keyword mapping hacks and keyword research tools to ensure your SEO efforts drive traffic from the right audience.
Zoominfo
OCTOBER 10, 2019
It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. It’s imperative for marketers to understand their customers’ journey and the role that each touchpoint plays in an eventual purchase — and marketing attribution is the one tactic that helps them do so.
Similarweb
JULY 29, 2021
Effective PPC reporting and SEM reporting support ongoing communication and can reveal key opportunities to your clients. Let’s face it, finding the best way to showcase the results of your marketing efforts can be a challenge. SEM and PPC Reporting : Exceeding expectations . SEM and PPC reporting that tells a story.
Zoominfo
MAY 3, 2020
In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. We explain the basics of marketing attribution and explore several popular marketing attribution models.
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