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Top Selling Challenges of 2018 and How to Overcome Them

Zoominfo

Sales professionals are under constant pressure to achieve higher quotas and deliver value to their clients in an increasingly competitive landscape. To gain a better understanding of the specific challenges facing sales professionals in 2018, Richardson Sales Training surveyed more than 350 sales professionals.

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The Beginner’s Guide to a Data-Driven Sales Strategy

Zoominfo

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. Maybe you’re new to data-driven sales, or maybe you just need to brush up on how to leverage data as part of your sales strategy.

Sales 170
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Account-Based Marketing vs. Lead Generation: Which is Right for You?

CXL

Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. DocuSign combines both to fuel its sales funnel. You’ll also learn how to approach ABM and lead generation to engage your ideal customer. ABM treats each account as a target market. The result?

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May 2018 B2B Blog Post Round-Up

Zoominfo

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. However, a data-driven marketing strategy revolves solely around customer data. Today’s blog post is a primer on data-driven marketing.

Commerce 113
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How to Navigate & Attract New Leads in The Dark Funnel

CXL

In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . It’s an acknowledgment of the changing customer experience.

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Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing. Keep reading!

Sales 182
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How to Bolster Your B2B SEO Strategy with PR

Zoominfo

Social media bleeds into customer relations. Customer relations bleeds into branding—and so on and so forth. Think of it this way: Most customers and prospects turn to search engines like Google to conduct product and brand research. Marketing bleeds into social media. Let’s get into it. Content Quality.

Algorithm 194