E-A-T: The Google Quality Rubric You Need to Understand to Rank Well
SpyFu
JULY 20, 2021
For content marketers and SEOs, the answer is our audience and Google. We learn what our audience believes by interacting with them, but with Google, we’re lucky enough to have them tell us directly: they evaluate quality through the acronym of E-A-T or Expertise, Authoritativeness, and Trustworthiness. What Is E-A-T?
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