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How Brands Are Connecting with Gen Z

Netbasequid

Colloquially known as zoomers, Gen Z is all over the news––but they wouldn’t know it, as they are not watching the news. They are on social media finding themselves, sharing ideas, and, in numerous ways, shaking the foundations of the modern world. Gen Z didn’t grow up with the TV on all day.

Travel 98
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The TikTok Effect: Monitoring Trends to Reach Gen Z

Netbasequid

To understand Generation Z, start by tossing out any preconceptions. Their range of interests is extensive and can be seen quite clearly with social media listening. But you need to be listening! Reading the Virtual Gen Z Room. Let’s explore! How to deconstruct TikTok – it’s more than dance-offs.

Win 105
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Guide to TikTok Marketing in 2021

mention

Are you a marketer wondering whether your brand should be on TikTok? TikTok marketing is quickly becoming the next high-priority item on every brand’s social marketing palette. Yes, TikTok started as a very Gen Z app. Should YOUR brand do TikTok marketing? Should you market your brand on TikTok?

Marketing 246
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Collecting Business Intelligence Using Social Listening Tools

ArchIntel

Harvey Ranola , director of demand generation and global strategist of media intelligence at NetBase Quid, recently published a blog post discussing how social listening can be used to collect business intelligence that guides a direct-to-consumer brand’s digital transformation.

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Using Instagram Analytics to Skyrocket Your Brand in 2023

Netbasequid

Social media is indispensable for advertising. And that’s because social platforms are an extension of consumers’ social lives. As such, brands are using this medium to engage consumers—especially when it comes to Instagram. So how do brands know if their Instagram marketing efforts are paying off?

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How to Measure Brand Sentiment in 2022

Netbasequid

How consumers perceive and interact with brands has changed a good bit in recent years. Fortunately, consumers speak their minds online, leaving breadcrumbs for brands that inform what they think and why they choose the brands they do. All those online interactions on review sites, social media, etc.,

Analysis 105
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What is Audience Analysis?

Netbasequid

Social media analytics is made up of layers contributing to the greater whole. Well, you can’t take meaningful action if you don’t understand social conversations. And you can’t understand social conversations without understanding the people behind them. And one super critical layer is audience analysis. Why Audience Analysis?