Keyword Bidding: What It Is and How to Win Google Auctions
Similarweb
NOVEMBER 29, 2021
It’s exciting for all, but especially for the winning bidder, who may have gotten a good deal on a very valuable item. For example, the coffee bean company might use “restaurant” as a negative keyword so searchers looking for a restaurant that serves coffee won’t see the ad selling coffee beans. Download now.
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