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Instacart Looks for a Fresh Perspective [Agency Pitch Series]

Similarweb

The competition is likely fierce, so it’s essential that you have a competitive advantage. . Benchmark against direct competitors. Crafting a winning pitch. It’s essential to understand the market of the company you want to win. Benchmarking against direct competitors of Instacart. Craft a plan of action .

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Differentiation Strategy (and the Sea of Sameness)

CXL

The more competition, the stronger the commitment to differentiation should be. Constant comparison and benchmarking leads to conformity, and competitors become less differentiated over time. It’s better to go for a particular positioning from the get-go and play to win that category. But mostly the opposite is true.

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