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Keyword Bidding: What It Is and How to Win Google Auctions

Similarweb

It’s exciting for all, but especially for the winning bidder, who may have gotten a good deal on a very valuable item. For example, the coffee bean company might use “restaurant” as a negative keyword so searchers looking for a restaurant that serves coffee won’t see the ad selling coffee beans.

Win 52
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The Expert Guide to Creating a Marketing Growth Strategy

CXL

When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Growth is everyone’s business.

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ESG Frameworks: Strategies From Industry Leaders

Alpha Sense BI

Now more than ever, authentic programs and initiatives founded in prioritizing the environmental, social, and governance impact of supply chains prove to be one of the best ways to win over consumers, investors, and their capital—especially during an economic downturn. A good first step is learning the basics of scope 1, 2, and 3 emissions.

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Social commerce: A guide for brands and retailers

bazaarvoice

For example, if you’re walking downtown in a city and see a busy restaurant, you’re likely to believe they serve great food. With this function, shoppers can hover over any of the products featured in a social post to learn more about them and click through to purchase. It wouldn’t be full otherwise, right?

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Ep. 552 – HMRP Monday Edition: John Dick, Founder & CEO of Civic Science; Managing Gen Z in the Modern Workplace

Happy Market

If you’d like to learn more or create your own account, visit hubux.com. If you’d like to learn more about this show or our sponsors, please check the show notes. This is a group of UX, CX, and market researchers that meets every week for 30 minutes to do 3 things: learn one new thing, make one new friend, and have fun.

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Outranking Tough Competitors: My One-Year Study of a Google Local Finder

Moz

I chose a small SF Bay Area city where I’m not physically located (to remove the influence of proximity from the mix) and repeated the same query across time to see what we might learn from trying to explain the results at the end of the test period. Lovage is moderately winning on proximity to the city centroid, at.1 1 miles from it.

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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

Datapine Blog

Best for : Software engineers looking to learn the fundamentals of designing data-intensive applications, the pros, and cons of the different technologies available, as well as key concepts needed to succeed in the process. 2) Designing Data-Intensive Applications by Martin Kleppman. 5) Data Analytics Made Accessible, by Dr. Anil Maheshwari.