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The Why and How of Competitive Benchmarking

Similarweb

The crucial next step to success is an ongoing competitive benchmarking process – that is, the process of measuring and tracking long-term strategies and outcomes of other companies. Because you want to keep up and outmatch the competition and exceed your key performance indicators ( KPIs ). What is competitive benchmarking?

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Competitive Comparison: What It Is, Why You Need It, & How to Do It

Netbasequid

And a competitive comparison is a vital part of your company’s benchmarking efforts to stay a few steps ahead here. What does a competitive analysis offer and why does a brand need it? Tracking your competition can provide an expansive real-time view into how your competition is perceived by both consumers and media.

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How Marketing Intelligence Can Power Your Brand

Netbasequid

Marketing intelligence is a must for every company participating online today. Here’s how to get – and stay – ahead of competitors with marketing intelligence insight! What Is Marketing Intelligence? What Is Marketing Intelligence? 10 Marketing Intelligence Use Cases.

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9 Competitive Intelligence Tools to Trial in 2023 (Free & Paid)

Alpha Sense BI

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. CI allows you to track competitor behavior and glean the insights you need to create competitive advantages.

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Media Planning 101: How to Create a Winning Media Plan

Similarweb

Now that you know your problem it’s time to solve it, which is where marketing objectives come into play. In media planning, marketing objectives are the goals your campaign centers around – they can range anywhere from improving brand awareness to winning higher quality traffic.

Win 98
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The Value of Broker Research: Insights You Won’t Find Elsewhere

Alpha Sense BI

In today’s market, getting ahead of the competition means acting on information before most are even privy to it. Ultimately, these insights aren’t found in company documents, press releases or news articles, and can give you the edge in a data-driven competitive landscape. So how can broker research benefit you and your team?

Research 105
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3 Ways to Apply Natural Language Processing (NLP) in Financial Research

Alpha Sense BI

New forces and volatile markets are creating newer, greater demands for effective market intelligence research. While the FinTech sector was an early adopter of AI technology, other financial institutions have started incorporating AI into their workflows to beat FOMO, generate alpha, and win bigger. What is NLP?