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Applying Benchmarking in Competitive Analysis

ArchIntel

Crayon’s marketing manager, Emily Dumas , argued in a new blog post that it is not enough for companies to simply collect competitive intelligence like product information, revenue information and marketing campaign information when conducting a competitive analysis. ArchIntel™ -.

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AlphaSense for Investment Banking

Alpha Sense BI

Nothing typifies this more than the first step in any market and competitive landscape analysis or due diligence effort—mapping the landscape. Typically, building out a landscape involves gaining an understanding of the key organizations operating in a given sector and identifying their revenue streams and product offerings.

Banking 111
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Sentiment Analysis: Understanding Perception for Better Marketing

mention

Sentiment Analysis in Market Research In market research, sentiment analysis is especially useful for: extracting consumer insights benchmarking against competitors identifying trends and patterns Extracting Consumer Insights Sentiment analysis dives deep into the vast sea of textual data generated by consumers across various platforms.

Analysis 167
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Customer Experience Audits: How To Do Them the Right Way

mention

Customer experience audit is crucial to your overall customer experience management process. After all, in today’s competitive landscape, ensuring your business delivers an exceptional customer experience and meets customer needs and expectations is more important than ever. If you don’t, you should be.

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How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Expand your competitive landscape by considering related industries and determining potential competitors from lateral sectors.

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Engage3’s Price Image Management Suite Recognized as a Leader in Price Optimization by Both IDC and Retail Today

Engage3

Engage3’s Investments in its Price Image Management Suite Receives Recognition by Independent Analysts. January 18th, 2022 – Engage3, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, today announced independent analyst recognition for its Price Image Management Suite.

Retail 52
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How to Conduct Consumer and Retail Market Research

Alpha Sense BI

To stay competitive in the current economic climate , companies need to conduct comprehensive and efficient market research. Likewise, executive leadership must have a thorough understanding of the competitive landscape they are operating in while staying keenly aware of evolving consumer trends.