Equinix goes partner prospecting with AI
CIO
AUGUST 24, 2023
By applying the right data management, propensity-based analytics, ML, and business intelligence tooling, Dangson says his team realized in 2021 that Equinix would be able to analyze data from channel partners and end customers to pinpoint which customers were best served directly via Equinix sales versus indirectly via partners and resellers.
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