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Sport analytics leverage AI and ML to improve the game

CIO

Nearly 10 years ago, Bill James, a pioneer in sports analytics methodology, said if there’s one thing he wished more people understood about sabermetrics, pertaining to baseball, it’s that the data is not the point. The point is to use the data like a razor to cut through false convictions to find the truth.

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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. A ‘win predictor’ also gave fans real-time predictions as each match progressed.

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CIO Darlene Taylor’s formula for success: Listen, drive, care

CIO

This is only one example of the types of innovation that can be inspired by merely listening, and Taylor cautions against limiting your interactions to issues that concern the workplace. She also uses group chats generously. With it she tries to instill in her teams a test-and-learn mindset.

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Sports and Entertainment Trends Shift, Spike & Set the Stage for 2022

Netbasequid

We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative. The rise of sports entertainment trends via streaming and in-person events. The future of sports entertainment trends – and the industry as a whole.

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Importance of a Brand SWOT Analysis on Google

GrowbyData

Performing a comprehensive brand SWOT analysis is a highly effective strategy for auditing your brand performance on Google. The analysis enables you to assess your brand’s performance, make informed decisions, and drive growth by improving your brand performance. we obtained insightful results.

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Big Data In The Gaming Industry Makes A Massive Impression

Smart Data Collective

Big data helps them accurately predict the odds of players winning, as well as personalizing their games for the different players. It was the bookies who were the first gambling professionals that made use of big data analysis. Those that are betting on the outcome compare two team data sets in order to glean which team will win.

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. So, how do you create a winning marketing strategy during this unprecedented time? . You give sports fans the opportunity to meet an olympian online , of course. . These athletes were unable to compete in 2020, so this event was a win-win-win.

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