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Tech leaders weigh in on the upside and flipside of generative AI

CIO

I believe generative AI is a game changer at a fundamental level,” he says. “I But it’s still to be seen how generative AI replaces, rather than augments, human involvement in terms of information. Where you see downsides are in marketing types and copywriters losing their jobs, but there will be new jobs created.”

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13 Best Marketing Books Worth Reading In 2023

mention

Copywriting, social media marketing, brand storytelling, and the power of customer psychology — it’s all covered. So get ready to pick up a few new books, and unlock the knowledge you need to level up your marketing game! Blanchard details exactly how to create a social media program that produces real value. .”

Copywrite 260
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

That means your copywriters, content writers, and social media managers must deeply understand who your ideal customer is and how to tailor Instagram content for them. We’re referring to a more in-depth analysis than the pain points you discovered in step one. Once you’re on the same page, dig deeper, check social media analytics.

Marketing 350
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19 Harmful Influencer Marketing Mistakes to Avoid

mention

This is an excellent video on purpose-driven marketing, which covers its benefits, challenges, as well as other important information on the topic. Ensuring that your brand’s story is correctly presented is on you, as the influencer may know nothing about your product or service beyond the information you offer.

Marketing 212
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Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Find your differentiator through competitive analysis. Let your digital marketing goals inform Facebook ad objectives.

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How to Create SEO Content That Speaks To Your Audience (and Google)

Similarweb

I am going to share the marketing analysis tools and the step-by-step process of how we at Similarweb continuously create SEO content that genuinely works. The idea is to attract, engage, and retain that audience by providing a consistent flow of valuable information. I recommend also doing a full audience analysis.

Briefing 114
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Top 10 Tips for Writing Amazing Ad Copy

Similarweb

The end game: To build a relationship, so they’re more likely to want to work with you and buy your product. Are they transactional or informational? In other words, do they indicate a willingness to buy or a need to acquire information? For longer-tail queries that are more informational, focus on the benefits you offer.

Copywrite 111