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Competitor Analysis Template & How-To Guide

Netbasequid

In a previous post, we talked about competitive intelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitive intelligence is having a competitor analysis template to inform your efforts. What is Competitor Analysis?

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Author Ellen Naylor: Exposing Blind Spots With Win/Loss Analysis

Cipher

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The goal of these informal interviews is to spotlight various experts in the world of Competitive Intelligence.

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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape.

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How To Do An In-Depth eCommerce Competitor Analysis

Data Hut

Intense competition among sellers. Now, to ensure you don't become a casualty of such cut-throat competition, it is crucial for you to monitor, track, research, and analyze the competition. It will help you understand your competitor's product, market, and growth strategy so you can make wise decisions for yourself.

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12 Top Tools for Competitive Intelligence

Aqute Intelligence

A good competitor research project will use many sources to collect as much information as possible about the target competitor. Almost every competitor analysis relies on all of the sources below to some extent. Even worse, if something that you had been unable to find, turned out to be on that competitor’s website.

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Measuring the Value of Your Competitive Intelligence Program: Top Metrics to Consider

Aqute Intelligence

It’s about understanding your competition and using that knowledge to drive your business forward. 90% of Fortune 500 Companies use competitive intelligence to get a leg up on their industry competitors – proving that all businesses should work to improve their own CI efforts to develop a winning business strategy.

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Find competitors’ customers using public sources

Aqute Intelligence

Website case studies The first port of call for finding a competitor’s customers, and for most competitor analysis, is their website. LinkedIn LinkedIn provides multiple paths to finding the names of a competitor’s customers. Finally, you can look through the profiles of the competitor’s salespeople.