Crayon

JUNE 1, 2023

Matthew Reeves of Goldpan explores the importance of conducting win/loss analysis during times of economic uncertainty.

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Loss Win Analysis Competitive Intelligence 325

Primary Intelligence

DECEMBER 22, 2021

There are several ways a product leader can use win loss analysis to keep your offerings in line with buyer needs. Win loss analysis helps you gather the voice of your buyers and what they perceive are the strengths and weaknesses of your product. Developing Product Roadmap. Understanding True Value of Features.

Loss 104

Loss Win Analysis Knowledge 104

Primary Intelligence

NOVEMBER 24, 2021

Win loss analysis has helped many marketers better understand their buyers. As a marketing leader, there are many ways you can use your win loss insights including: Strategic Direction in Marketing Efforts. Find answers to your burning questions around why you win and lose through win loss analysis.

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Loss Win Analysis Marketing 104

Primary Intelligence

MARCH 7, 2023

When running Win-Loss Analysis or a voice of the customer program, you must be able to show the value and impact of your program to executives and key stakeholders. Win-Loss KPIs that measure application: Win-loss analysis and voice of the customer programs are meant to drive results and increase revenue.

Loss 104

Loss Win Analysis Competitive Intelligence 104

Cipher

FEBRUARY 22, 2021

Welcome to Goodbye Information, Hello Intelligence , a monthly coffee chat hosted by leadership at Cipher Systems to uncover nuggets of wisdom from the world's foremost competitive intelligence leaders. The goal of these informal interviews is to spotlight various experts in the world of Competitive Intelligence.

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Loss Win Analysis Competitive Intelligence 336

Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

Competitive Intelligence 104

Competitive Intelligence Loss Win Data Analysis 104

Primary Intelligence

AUGUST 5, 2021

Traditional win loss analysis is dead. Having been in the industry for over 20 years, we’ve seen the struggles of traditional win loss analysis and how it impacts businesses of all shapes and sizes. The Issues with Traditional Win Loss. Most companies do not have a win loss expert in-house. Cost Prohibitive.

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Loss Win Analysis Sales Enablement 197

ArchIntel

JUNE 2, 2021

There are three competitive analysis frameworks a company can use to its benefit, according to Conor Bond , a content marketing and search engine optimization specialist at Crayon, the provider of a software-driven competitive intelligence platform. Another example is the groupings framework.

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Analysis Competitive Competitive Landscape Competitive Intelligence 188

Primary Intelligence

JULY 7, 2021

Companies who cannot find their competitive edge will lose deals. By conducting a competitive analysis, you’ll be able to identify your top competitors and understand how your buyers perceive your brands, products, and services in comparison. can help you gather clearer responses for your competitive analysis.

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Analysis Competitive Win Competitive Positioning 189

Primary Intelligence

DECEMBER 8, 2021

Most often when people think of win loss analysis, they think of the sales process. But win loss analysis has tremendous benefits on the customer success side of a buyer’s journey. Customer experience can benefit from win loss insights in the following ways: Aligning Sales Promises and Delivery.

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Loss Win Analysis Sales 104

Primary Intelligence

SEPTEMBER 1, 2021

Whether you’ve conducted multiple win loss programs throughout your career, or you are a marketer diving into win loss analysis for the first time, it’s important to choose a win loss platform that will help you get the most from your buyer data. Win loss analysis isn’t just for marketers anymore.

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Loss Win Sales Enablement Analysis 162

Zoominfo

MAY 20, 2018

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Step 2: Develop your win/loss analysis questions.

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Loss Win Analysis Sales 223

Netbasequid

APRIL 12, 2023

It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. A competitive analysis will tell you all you need to know about your competitor’s activities and performance and help you identify hidden opportunities and mitigate emerging threats.

Analysis 111

Analysis Competitive Competitive Intelligence Competitive Landscape 111

Aqute Intelligence

AUGUST 30, 2023

Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. They’re in a fantastic position to tap into valuable insights and have a keen understanding of the competitive landscape. Your sales team.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

CIO

OCTOBER 25, 2023

Our recent data analysis of AI/ML trends and usage confirms this: enterprises across industries have substantially increased their use of generative AI, across many kinds of AI tools. Preventing data loss will be a key factor in embracing generative AI. Can I prevent data from leaving the organization?

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Security Security Intellectual Property Loss 800

Cooperative Intelligence Blog

FEBRUARY 9, 2017

Recently I was interviewed about Win Loss analysis. Question: Why did you write this book, Win/Loss Analysis ? Ellen: There wasn’t a book written on Win/Loss analysis and every time I complete a Win/Loss project, and my client makes the changes that I recommend, they make more money. How does it work?

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Loss Win Analysis Market Segmentation 100

Cooperative Intelligence Blog

APRIL 6, 2017

I just had another client tell me he was getting pushback from his salesforce to do Win/Loss analysis. They felt that win/loss analysis would be a critique of them, and only them. The objective of Win/Loss analysis is to win and retain more business, not to critique sales people.

Loss 100

Loss Win Analysis Knowledge 100

Primary Intelligence

OCTOBER 13, 2021

However, according to a study by Gartner1, sellers will often blame their losses on pricing and feature issues, or claim it as an accident and credit their wins to their own heroics. This disconnect between why sellers think they lose and what really causes losses according to buyers – the sales experience – is where deals go wrong.

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Analysis Sales Loss Win 164

Aqute Intelligence

JANUARY 17, 2024

It’s about understanding your competition and using that knowledge to drive your business forward. 90% of Fortune 500 Companies use competitive intelligence to get a leg up on their industry competitors – proving that all businesses should work to improve their own CI efforts to develop a winning business strategy.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Zoominfo

MARCH 16, 2017

A win/loss analysis reveals why and how a sales opportunity turned into a new customer (or not). What Is A Win/Loss Analysis? A win/loss analysis is the process of studying past business deals to evaluate why sales opportunities became wins and losses. What made it better? And what made it worse?

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Loss Win Analysis Sales 100

FedSavvy

JULY 13, 2022

ODNI Enterprise-Wide Task Order – In May 2022, Peraton won a seven-year, $916 million ceiling value enterprise-wide task order to provide services for the ODNI such as data analysis, intelligence integration, policy and strategy development , knowledge operations management, and human capital management.

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Win Loss Data Analysis Analysis 130

FedSavvy

JULY 12, 2021

This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Take note of what these wins may mean for your competition, including how they impact competitor standings in certain agencies and the success stories they can leverage for future bids.

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Win Loss Counterintelligence Security 130

ArchIntel

MAY 26, 2021

Mining for valuable competitive intelligence may entail the commitment of substantial resources. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis. The post How to Use Competitive Intelligence to the Fullest appeared first on ArchIntel™. ArchIntel™ -.

Competitive Intelligence 197

Competitive Intelligence Competitive Intelligence Intelligence 197

Alpha Sense BI

JANUARY 11, 2024

Semaglutide injections, used to treat type 2 diabetes by promoting radical weight loss, are raking in historic profits. These developments indicate a promising financial trajectory for weight loss drugs in the upcoming quarters, leading to a spike in document activity within the AlphaSense platform.

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Loss Pharmaceutical Competitive Landscape Research 52

Cooperative Intelligence Blog

JUNE 29, 2016

In May, I was honored to give a Win/Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.

Loss 100

Loss Win Analysis Competitive Intelligence 100

CIO

JANUARY 11, 2023

To achieve this goal, “CIOs need to treat the assessment and analysis of data as a scientific discipline,” he advises. level talent while embracing the latest data mining, data analysis, and analytical tools. The negative financial and competitive consequences … will be difficult to escape,” he says.

Data Mining 907

Data Mining Commerce Security Security 907

ArchIntel

AUGUST 3, 2021

Computer software company Harness is looking to hire a full-time competitive intelligence manager to join its team in San Francisco, California. Having knowledge in win-loss analysis and data visualization is a plus. The post Harness Posts Job Vacancy for Competitive Intelligence Manager appeared first on ArchIntel™.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Crayon

MARCH 11, 2022

Read the 2022 State of Competitive Intelligence Report and you’ll find tons of encouraging insights: 33% of CI teams are making time for win/loss analysis on a monthly basis. 66% of growing CI teams plan to increase their investments in technology. 98% of stakeholders say CI is at least somewhat important to their success.

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Competitive Intelligence Loss Win Analysis 325

Aqute Intelligence

APRIL 13, 2023

We use hundreds of public sources across the many competitive research projects that we conduct, but most of the useful information in any one project comes from only a handful of sources, and it’s usually the same sources. Almost every competitor analysis relies on all of the sources below to some extent.

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

ArchIntel

NOVEMBER 2, 2021

Adobe announced on Monday that it is currently recruiting a senior manager of competitive intelligence for placement in its offices in Lehi, Utah. The job calls for an individual with the skills to manage multiple DX CI projects including sales support, sales enablement, strategic planning and analysis, and customer win/loss program.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

JANUARY 4, 2021

Let’s discuss the best ways to use competitive intelligence in today’s market. However, monitoring your competition’s marketing strategies and how they perform is just as important. . In this article, we will talk about what competitive intelligence is, how to gather it, and how to use it to your own advantage. ArchIntel™ -.

Competitive Intelligence 193

Competitive Intelligence Competitive Intelligence Intelligence 193

Cooperative Intelligence Blog

JULY 28, 2016

Earlier this year, I was honored to give a Win Loss analysis webinar, as part of the competitive intelligence #IntelCollab series facilitated by Craig Fleisher, Chief Learning Officer at Aurora WDC. You can view the slides and listen to the webinar entitled: Win/Loss Analysis Captures and Keeps New Business.

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Loss Win Analysis Business 100

Contify

MAY 5, 2022

The post Beyond Win Loss Analysis: Analyzing Competitors’ Deal Wins to Generate Powerful Insights appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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Win Loss Analysis Competitive Intelligence 40

FedSavvy

NOVEMBER 10, 2020

FY2021 is upon us so this is as good a time as any to recap some of the wins and losses that ended FY2020. This is a heavy loss for HII, who inherited this contract from acquisition of Camber. USAF takeaway: SAIC successfully wrested the U.S. Air Force Modeling and Simulation Support Services ( AFMS3 ) 2.0

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Loss Win Intelligence Intelligence 130

ArchIntel

FEBRUARY 23, 2021

Khoros , a provider of digital-first customer engagement software, is looking for a manager of competitive intelligence who will join its market intelligence team. The post Khoros Hiring Oregon-Based Competitive Intelligence Manager appeared first on ArchIntel™. Khoros was established in 2019 and is headquartered in Austin, Texas.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Netbasequid

FEBRUARY 3, 2022

In a previous post, we talked about competitive intelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitive intelligence is having a competitor analysis template to inform your efforts. What is Competitor Analysis? Stay tuned!

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Competitor Analysis Analysis Competitive Intelligence Competitive 105

Kompyte

SEPTEMBER 12, 2023

As a product marketing manager, your role revolves around bringing teams together. In fact, making sure everyone in your organization is on the same page is vital to the success of your positioning, messaging, and go-to-market strategy.

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Loss Win Management Analysis 79