Moz

MARCH 2, 2020

When you take on a new client, you expect them to onboard a ton of information about marketing their brand online. In the local SEO world, there are few things sadder than seeing local business profiles filled with disregarded reviews, questions, and negative photos. Someone cue “The Sound of Silence”.).

Profiling 65

Profiling Brainstorming Competitive Landscape Competitive 65

SpyFu

MARCH 8, 2021

Although Reddit can be chaotic at times, often it's these raucous spaces that provide the strongest content ideas to brainstorm with. What stands out here is that it is not analysis or data; it is a personal narrative. Make a habit of following subreddits where your kinds of readers hang out and discuss what is important to them.

Travel 116

Travel Brainstorming Algorithm Profiling 116

mention

FEBRUARY 16, 2022

When you don’t have an ideal customer profile, you risk attracting the wrong customers — inevitably wasting your time and theirs. To lay the foundation for your Instagram strategy, start by creating an ideal customer profile. We’re referring to a more in-depth analysis than the pain points you discovered in step one.

Marketing 350

Marketing Marketing Education Profiling 350

SpyFu

FEBRUARY 10, 2021

Competitive analysis is how we find these opportunities, plan our content strategy, and capitalize on our competition’s weaknesses. Competitive analysis is not easy. To help you make sense of it all, we’re sharing insights from Mike Roberts, founder of SpyFu, on how to take your competitive analysis to the next level.

Analysis 116

Analysis Competitive Brainstorming Research 116

Zoominfo

APRIL 5, 2018

Each buyer persona profile is made up of criteria gleaned from quantitative research, anecdotal observations, and existing customer data. Lead scoring criteria can be broken up into two main categories– demographic information and behavioral information. But hopefully, the above examples will start your brainstorming session.

Sales 182

Sales Brainstorming Finance Marketing 182

Zoominfo

JULY 24, 2018

1. Create a profile of your ideal candidate. For those unfamiliar with the term, a candidate persona is a profile of your ideal hire for any given role. For those unfamiliar with the term, a candidate persona is a profile of your ideal hire for any given role. Ready to build a candidate personas? What makes them successful?

Profiling 172

Profiling Brainstorming Education Benchmarking 172

Zoominfo

NOVEMBER 1, 2018

Each buyer persona profile is made up of criteria gleaned from quantitative research, anecdotal observations, and existing customer data. Lead scoring criteria can be broken up into two main categories– demographic information and behavioral information. But hopefully, the above examples will start your brainstorming session.

Brainstorming 130

Brainstorming Sales Finance Analysis 130

Moz

MAY 2, 2019

More importantly, how do you use this data to inform your review acquisition and marketing strategy? Step #1: Assess their review profiles. You'll want to take an inventory of your competitor's review profiles. Have competitors claimed each/all of their profiles? Is their NAP data consistent across each of their profiles?

Profiling 57

Profiling Brainstorming Win Knowledge 57

SpyFu

JUNE 7, 2021

Long gone are the days when you could brainstorm some search terms for your site, mix them into your content (or advertising copy), and test to see what worked. Savvy marketers need to understand that a targeted, data-informed approach is the only way to remain competitive. Google controls the flow of information.

Business 122

Business Research Competitive Profiling 122

SpyFu

SEPTEMBER 7, 2023

So you’ll need to create better, more informative content than your competitors using the same keywords they’re using. You can use SpyFu’s Competitor Analysis feature for this. Since your link profile is a crucial ranking factor, there’s a good chance this will also improve Google rankings.

Brainstorming 98

Brainstorming Profiling Competitive Competitor Analysis 98

SpyFu

JULY 23, 2021

Specifically, we spoke about how websites can grow their backlink profile by targeting quality backlinks — backlinks that come from relevant content and authoritative websites in your niche. Throughout our interview, Robin explained how 360Learning has built over 27,000 backlinks from quality sites like UNESCO, Zendesk, and Intercom.

Learning 64

Learning Profiling Brainstorming Research 64

mention

SEPTEMBER 13, 2023

They can help you brainstorm your ideas, analyze them, and create stunning visuals. Canva allows you to produce the best quality blog and social media posts, including infographics and profile photos. Leverage infographics Infographics combine several types of content to create attractive information visualizations.

Brainstorming 298

Brainstorming Competitor Analysis Marketing Marketing 298

SpyFu

MAY 21, 2021

A great example of this would be a series of blog posts about a topic of interest to your target personas or an infographic that provides valuable information for their day-to-day responsibilities. These campaigns strengthen your position as a knowledgeable and helpful source of information for potential customers.

Marketing 104

Marketing Marketing Win Research 104