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Delta takes off with modernized blend of mainframes and cloud

CIO

When it comes to IT, Delta Airlines is climbing higher into the clouds even as it keeps its footing on solid ground. In partnership with AWS, the airlines started migrating many front-end applications and distributed applications that “marry” themselves well to the cloud while retaining traditional back-end workloads on the mainframe. “The

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Editor’s note: Behind our new look

CIO

In a recent interview with CIO.com columnist Martha Heller, United Airlines CIO Jason Birnbaum shared how his organization’s focus on transforming employee experience allows employees “to create a great customer experience,” creating a flywheel of positive change. And at the heart of the site is our new community section.

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Time for New Partnership Paradigms to Be Future-fit

CIO

Under the new paradigms, the right partners, with their solid foundation of domain know-how, will enable organisations to access specialized expertise and knowledge to navigate today’s complex business world.

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Intuitive Web Design: How to Make Your Website Intuitive to Use

CXL

Current knowledge vs. target knowledge Conceptual models for intuitive design Know thy user (study them!) An important concept to understand that is current knowledge versus target knowledge. Current knowledge vs. target knowledge. This is what Jared Pool calls “current knowledge.”

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Social Media Listening: A Must-Have Tool for Brands

Netbasequid

Consumers have gotten used to spending time researching brands, products and their competitors online. It also takes a precise knowledge of consumer pain points and the movement of global trends. Naturally, this type of consumer intelligence is infinitely invaluable to your product research and development.

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10 Steps to Creating a Marketing Strategy

Netbasequid

Based on their functions, you need tools for researching your target, monitoring the market, creating promotional messages and hosting information. When creating a marketing strategy, you want to lead with knowledge of where you are as a brand relative to your market. You certainly also need communication tools. Establish a timeline.

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White House requires agencies to create AI safeguards, appoint CAIOs

CIO

The OMB policy will, for example, allow airline travelers to opt out of the use of the Transportation Security Administration’s (TSA’s) use of facial recognition software, according to a fact sheet issued with the policy. Agencies must also continually monitor their AI use.

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