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4 Critical Elements of a Customer-Centric Data Strategy

Dataversity

From the humble data warehouse to the lake and swamp to potentially an ocean of data, take your pick where you want to drown yourself. The reality is the customer doesn’t care about the fancy lake or the Kafka pipelines; they care about the service they are receiving from you.

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The Hartford CIO Deepa Soni on transforming at scale

CIO

In a career spanning such companies as IBM, KeyCorp, M&T Bank, and BMO, she has “answered the call” many times, most recently as CIO of The Hartford, where she is responsible for the overall strategy, vision, and execution of business technology, cyber, data analytics, and data science. Can you expand on that?

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8 top priorities for CIOs in 2023

CIO

As technology projects, budgets, and staffing grew over the past few years, the focus was on speed to market to maximize opportunity, says Troy Gibson, CIO services leader at business and IT advisory firm Centric Consulting. The following eight priorities are gaining the most attention.

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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

This platform allows professionals to connect while being a critical tool for competitive analysis. This article is your guide to deploying LinkedIn effectively to gather competitive intel that can significantly impact your business strategies. By tapping into LinkedIn's extensive and growing user base (forecast to increase by 171.9

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9 Ways Location Data Can Help You Excel in Retail

Smart Data Collective

One of the secrets to attracting and retaining customers is to become more data-centric. According to many surveys, more than 90% of retail organizations across a wide range of sectors feel location data is crucial to their success. In this article, we will talk about nine ways location data can help you excel in retail.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. We believe the key is the right data and the tools that can drive insights at each stage of the prospect’s journey.

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7 Steps to create a data-driven customer insights strategy

ATTEST

A customer insights strategy is your plan for how you will gather and analyze data about your customers, specifically about their needs, preferences, and behaviors. A data-driven strategy allows you to make informed decisions about your products, services and overall customer experience with speed and confidence.