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Healthcare organizations must create a strong data foundation to fully benefit from generative AI

CIO

While the average person might be awed by how AI can create new images or re-imagine voices, healthcare is focused on how large language models can be used in their organizations. Since the introduction of ChatGPT, the healthcare industry has been fascinated by the potential of AI models to generate new content. Consider the iceberg analogy.

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How Leading HCPs Identify & Engage with Diverse Voices Online

Netbasequid

Social media has given patients a powerful platform. And leading HCPs are using it to identify and engage with diverse voices online! In a recent webinar hosted by Fierce Pharma , the audience explored the role of social intelligence in patient care and consumer research. Patients use common terms.

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Fall events update - Register Today

SCIP

All new webinars, topic tables, and workshops from SCIP. Webinars & Topic Tables. Webinar | Oct. Mining Unstructured Data to Identify Which Stakeholder Voices Matter Most. Mining Unstructured Data to Identify Which Stakeholder Voices Matter Most. Webinar | Oct. Webinar | Nov. Whether it?s

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What Is Patient Journey Mapping and Why Is It Important?

Netbasequid

Unlike other consumers, patients deal with a very high stakes commodity––their health. Due to its sensitive nature, it feels weird to even refer to the patient as a customer, but they are. HCPs that understand the patient journey are well-positioned to adapt the process to their work and business. What Is the Patient Journey?

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How to Master a Market Landscape Analysis in Three Steps

Alpha Sense BI

TAM for CGMs is large at +145MM patients, which we estimate was just ~2.5% Whether you’re entering a new market, investigating nascent growth opportunities, or crafting a strategic recommendation, the first step to transforming that blank slate into a successful outcome is undoubtedly understanding the market landscape. in 2023 (up 23.5%

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The Featured Snippets Cheat Sheet and Interactive Q&A

Moz

Posted by BritneyMuller Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. The next best thing to a live webinar Q&A? Things didn't quite go as planned, though.

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Growth Marketing: The Skills and Frameworks You Need

CXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. The results? Prospect trial to conversion rates fell with the longer trials. And what it isn’t). Growth marketing is a data-driven approach to marketing.