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A Roadmap to Set SMART Digital Marketing Goals

mention

Not all marketing goals are created equal. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. So, jotting down one-line goals will not cut it in such a competitive marketing landscape. Source: Hydrate Marketing. 8 SMART goals for digital marketing Conclusion.

Marketing 330
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7 Simple Ways Chatbots Convert Leads on Your B2B Website

Zoominfo

As a marketer, you know how to get your audience’s attention. You create engaging content and people click on your offers. Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. When a visitor takes action on your site (e.g.,

Sales 246
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Top 5 Website Analytics to Know Before Kicking Off an Inbound Program

Weidert Group

If you’re just getting started with HubSpot or preparing to launch an inbound marketing program, here’s some great news: you’re in an excellent position to make data-driven decisions about the work ahead.

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Sales Stories: 3 Ways ZoomInfo Helps Reps Prospect Smarter

Zoominfo

It’s the only way to learn about the challenges your customers face, and find out what kind of features they need from you. Finding companies in new markets, identifying individual prospects and their contact info — it’s all right there in one place.” GTM Plays Automated go-to-market plays that can rapidly scale your business.

Sales 130
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7 Ways Chatbots Can Convert B2B Website Leads

Zoominfo

As a marketer, you know how to get your audience’s attention. You create engaging content and people click on your offers. Chatbots in B2B marketing and sales are the perfect lead generation tool for digital activities that lead prospects onto your website. But what do you do with the clicks you generate?

Sales 100
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Got an awesome YouTube video? Here’re 8 ways to promote it for more views

mention

In this blog, I’ll explain the different ways you can repurpose your YouTube videos and drive more traffic to it. Think about it, you’ve spent a lot of time and effort to: Come up with ideas for your YouTube channel Create/shoot those videos Edit them to suit your brand/style Fill in the descriptions, tags, etc. Make a podcast.

IT 245
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The Anatomy of a Lead: Why Web Forms are Big Business

Zoominfo

We’ve all done it — visited a website and filled out a web form to request a demo or download a report. Within each stage, we set actions and expectations, like a 90-second response time on inbound leads and a 72-hour automated follow up on outstanding contracts, to move leads seamlessly from first contact to lasting relationship.

Business 100