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Best’s Market Segment Report: Continued Poor Performance of Long-Term Care Product Keeps Pressure on U.S. Life Insurers

Wink Intel

–( BUSINESS WIRE )–Loss ratios in the beleaguered U.S. long-term care (LTC) insurance market continue to climb for individual and group business, according to a new AM Best report. The Best’s Market Segment Report , “U.S. To access the full copy of this market segment report, please visit [link].

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How to Use Competitive Intelligence to the Fullest

ArchIntel

Cursory research into one’s market segment should be enough to identify key competitors. Entrepreneurs are advised to check out the marketing and sales channels rivals use to promote products. Lastly, entrepreneurs are told to use the insights gleaned from the CI expedition to perform a win-loss analysis.

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Harness Posts Job Vacancy for Competitive Intelligence Manager

ArchIntel

He or she will also conduct regular competitive data presentations, assume responsibility for the company’s win/loss program and lead projects covering market segments, verticals, products and competitors. Having knowledge in win-loss analysis and data visualization is a plus.

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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

By identifying these micro-TAMs, we can see where we win often and win big, but are under-represented (an opportunity) compared to areas with lower deal sizes and higher loss rates (lower priority). The Top-Down approach to calculating TAM uses industry research to estimate the size of your addressable market.

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6 Ways Breaking Sales Call Rules Leads to More Sales Success

Zoominfo

Our research has shown how much sales calls have changed in the last year. Our research has also shown how employing a number of unexpected, even counterintuitive selling techniques can actually increase your chances of closing a deal successfully. That’s all the more important during this tumultuous post-pandemic period.

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The Difference Between Firmographic and Technographic Data

Zoominfo

Think about it — have you ever made a major purchase without doing some research first? When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. Firmographic data is useful because it gives marketers deeper insights that they can then use to leverage target accounts.

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6 Ways Breaking Sales Call Rules Leads to More Sales Success

Zoominfo

Our research has shown how much sales calls have changed in the last year. Our research has also shown how employing a number of unexpected, even counterintuitive selling techniques can actually increase your chances of closing a deal successfully. That’s all the more important during this tumultuous post-pandemic period.

Sales 100