Smart Data Collective
SEPTEMBER 13, 2023
Data analytics technology has been instrumentally valuable for the marketing profession. Global companies are projected to spend over $9.7 billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research.
Alpha Sense BI
MARCH 10, 2023
By taking a more proactive—rather than reactive—approach to research, organizations can leverage better-informed strategies to stay ahead of their competitors. Modern market intelligence platforms have provided the tools for organizations to perform deep, informative research in the blink of an eye—and with significantly better results.
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CIO
JANUARY 17, 2024
Digital transformation is not a new concept for Ipsos,” says global CIO Humair Mohammed. Externally, it’s seen a steady increase in customer satisfaction surveys, revenue, stock price, and ratings as the most innovative provider in the market research industry.”
CIO
MARCH 13, 2024
EY also conducts research on how other companies use gen AI, and in its October survey of 1,200 global CEOs, nearly all of them said they’re either making or planning significant investments in gen AI. And 75% of senior executives globally said the productivity of their employees would be enhanced by it.
ATTEST
JUNE 7, 2022
Do some international market research first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. Why conduct international market research? Here’s a fantastic example of how international market research pays off.
CIO
APRIL 17, 2024
Salesforce via its offerings from MuleSoft competes in the iPaaS market along with vendors such as Informatica, Oracle, SAP, Microsoft, Boomi, IBM, TIBCO, and AWS. The iPaaS market in 2023, according to a Gartner report , garnered a revenue of $8 billion globally, growing from $6.5 billion in 2022.
Netbasequid
JULY 26, 2022
In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research? Let’s take a look!
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