Remove Education Remove Market Research Remove Market Segmentation Remove Research
article thumbnail

IT Hardware Startups Turn to Data Analytics for Market Research

Smart Data Collective

billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Startups require a solid foundation founded on extensive market research to flourish in this volatile climate.

Startups 257
article thumbnail

Top 15 market research companies in the United States (US) 

ATTEST

You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side. They make consumer research easy with strategic data collection, comprehensive data analysis, and intelligent insights.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

The Top-Down approach to calculating TAM uses industry research to estimate the size of your addressable market. Popularly, secondary market research from companies such as Forrester , Gartner , or other consulting groups are often used to determine how many end users meet your market criteria, and how big that industry is.

Analysis 273
article thumbnail

Pandemic, Cost-Effectiveness Driving Expansion of US eLearning Market

ArchIntel

The eLearning market in the United States is expected to grow by $21.64 billion between 2020 to 2024, according to a study by market research firm Technavio. Also helping propel the emerging sector’s growth is today’s evolved learning and education landscape, the report said. higher education.

Marketing 104
article thumbnail

Top 15 consumer insights companies for data-driven customer profiling in 2023

ATTEST

That’s why you need a consumer insights company that specializes in offering data-driven market research findings. A consumer insights company or platform uses qualitative and quantitative research methods to capture and analyze customer data relevant to your brand.

article thumbnail

4 Data Goldmines Your Company Should Not Ignore

Smart Data Collective

In an earlier age, perhaps as little as a decade ago, businesses had to rely on intuition and educated guesses to guide their spending. Software tools and social media engagement can provide a good view of the market segmentation – which groups respond to various messages. ” Today, data is everywhere.

article thumbnail

15 Tips for Understanding Your Industry and Gaining a Competitive Edge

Aqute Intelligence

For example, our company Aqute could be in competitive intelligence , or market research, or consulting. And even so, the size of the market may be so large that only a small number of companies will have meaningful market share.tin 3. You need to be able to define your segment more narrowly.