Zoominfo
FEBRUARY 7, 2019
As with most business functions, technology is drastically changing the way we market our products and services. We’ve long since understood the power of one-to-one marketing, but without modern technology, it wasn’t always feasible, scalable, or affordable. So, instead of one-to-one interactions, marketers relied on one-to-many marketing tactics– i.e. email, social media, direct mail, billboards, etc.
Moz
FEBRUARY 4, 2019
Posted by rjonesx. Howdy Moz readers, I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking. We recognize that stability plays an important role in making Domain Authority valuable to our customers, so we wanted to make sure that the new Domain Authority broug
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Athena Solutions BI
FEBRUARY 8, 2019
Why does self-service BI have to hurt so much? In theory, it should be the answer to all your problems. But so many enterprises end up disappointed. They’re overwhelmed with data, yet suffering from a shortage of useful information. They can’t gain insights. And it’s causing data chaos and anarchy. >>> Read the full article on SearchBusinessAnalytics.
Elegant BI
FEBRUARY 7, 2019
As the need for advanced analytics increases in organizations, enterprises large and small struggle to find and sustain the professional resources they need to meet their requirements for data, analysis and strategic direction. In some businesses, Data Scientists, professional analysts and IT staff are often buried under requests for analysis and data and, as a result, these teams are unable to focus on strategic issues and on crucial questions that require 100% accuracy to drive the direction o
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
FEBRUARY 5, 2019
Welcome back to our B2B Blog Post Round-Up series. We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment. For those of you who aren’t familiar with this series, let us explain. We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications.
Moz
FEBRUARY 7, 2019
Posted by DiTomaso Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week's Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes her preferred tools and methods for developing a modern and effective content strategy.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Elegant BI
FEBRUARY 5, 2019
BI Dashboards Can Make Your Users More Productive! BI dashboard is no longer the sole domain of a business intelligence analyst or data scientist. When a business implements a mobile, self-serve BI tool, it ensures that its business users and team members will have access to critical analytical tools in the office and on the road. Users can share business intelligence and receive reports and alerts, dive deep into data to identify issues before they become problems and identify business opportun
Zoominfo
FEBRUARY 3, 2019
If you’ve worked in recruiting for any length of time, you’ll know that just because a job candidate looks like a good fit on paper, doesn’t mean they’ll wow you in person. For this reason, a quick phone interview is the best way to familiarize yourself with a candidate’s qualifications and personality without wasting your time or their time. But, in order to get the most out of a brief phone screening, you must ask the right questions.
Moz
FEBRUARY 4, 2019
Posted by acarlisle Over the past six years, our team at Fractl has studied the art of mastering content marketing press coverage. Before moving into Agency Operations, I on-boarded and trained over a dozen new associates for our digital PR team within a year as the Media Relations Manager. Scaling a team of that size in a such a short period of time required hands-on training and a clear communication of goals and expectations within the role — but what metrics are indicative of success in digi
Zoominfo
FEBRUARY 3, 2019
If you’ve worked in recruiting for any length of time, you’ll know that just because a job candidate looks like a good fit on paper, doesn’t mean they’ll wow you in person. For this reason, a quick phone interview is the best way to familiarize yourself with a candidate’s qualifications and personality without wasting your time or their time. But, in order to get the most out of a brief phone screening, you must ask the right questions.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Zoominfo
FEBRUARY 6, 2019
Data hygiene. It’s a topic you’re likely familiar with if you work in marketing— and especially if you’ve read our blog in the past. But, there’s a reason this topic has been discussed at such great length. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. 25% of the average B2B database is inaccurate. 64% of “very successful” data-driven marke
Moz
FEBRUARY 5, 2019
Posted by TheMozTeam Google let it be known earlier this year that snippets were a-changin’. And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your questions. We first took you on a deep dive of double featured snippets , and now we’re taking you for a ride on the carousel snippet. We’ll explore how it behaves in the wild and which of its snippets you can win.
Elegant BI
FEBRUARY 5, 2019
Natural Language Processing (NLP) and Clickless Analytics: Advanced Analytics for All! Natural Language Processing (NLP) takes the shackles off business users and provides advanced search analytics that is as easy as using a search engine. When advanced analytics incorporates natural language processing, business users can formulate questions and receive answers in a way that mirrors human language and writing.
Elegant BI
FEBRUARY 4, 2019
Data Literacy and Self-Serve Data Prep Encourage Citizen Data Scientists! In years past, data preparation was the domain of IT professionals and data scientists. In order to prepare data for analysis, one had to find, gather, and prepare the data and that preparation included cleaning, combining, reduction and shaping of the data. For the average manager, executive or business user, this complex process meant that they could not receive analysis or reports in a timely manner and that results wer
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Elegant BI
FEBRUARY 4, 2019
Can Business Intelligence and Analytics Truly Work for Business Users? Business intelligence and analytics has changed drastically over the past five years. Data analysis for business is more democratic today and that is good for the organization. By extending access throughout the organization, the enterprise can provide a solid foundation for confident decision-making.
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